From one of the authors of Basic Patterns of Chinese Grammar comes Speak and Read Chinese, a simple, fun guide that helps language learners remember essential Chinese characters.
Students and teachers rate character pronunciation and tones the two most difficult aspects of learning Chinese. This book addresses this issue by organizing easy pronunciation and tone memorization tricks for the three hundred most basic characters in popular textbook series like Integrated Chinese and New Practical Chinese Reader.
Larry Herzberg did his Master's and PhD work in Chinese Language and Literature at Indiana University. He founded Chinese-language programs at two colleges and has been teaching for thirty years.
A handy supplement to studying characters in class or independently that teaches useful tricks for remembering pronunciation and tones.
Daugiau informacijos
Promotion targeting Chinese language teachers and learners
Galleys/e-galleys national media outlets, trade publications, and audience-focused websites and reviewers. (Book Forum, Booklist, BookPage, Choice Book Reviews, Foreword, Library Journal, Longitude, Midwest Book Review, Publishers Weekly, School Library Journal, Danwei.com, Paper Republic, Foreign Policy, China Rhyming, Tea Leaf Nation, China Daily, Beijing Review, and Sinocism
Digital review copies on Edelweiss
Sample pages hosted on Stone Bridge Press website (www.stonebridge.com)
Advertising with Facebook, Twitter, Google and Chinese Organizations and language learning websites like Chinese Boost (https://www.chineseboost.com), Hacking Chinese (http://www.hackingchinese.com), Sinosplice (http://www.sinosplice.com), Chinese Grammar Wiki (resources.allsetlearning.com/chinese/grammar).
Pursue author interviews and guest posts on Chinese language blogs and websites
Promotion at Association of Asian Studies, ALA (Postcards and other materials)
Giveaways with Goodreads and websites focused on key audiences of Chinese culture and language with emphasis on receiving Amazon reviews (100+ copies, target sites like Project Pengyou, 100 Strong).
Social media marketing with excerpts from the book on Facebook, Twitter, Pinterest, Instagram, Tumblr, Reddit and target audience focused forums
Reddit AMA with author
Larry Herzberg: Larry Herzberg studied Chinese for five years at Vanderbilt University before doing his Master's and Ph.D. work in Chinese Language and Literature at Indiana University. In 1980 he founded the Chinese Language Program at Albion College and then did the same at Calvin College in 1984. For the past three decades he has taught the Chinese language at the college level.
