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El. knyga: Sport Management and the Natural Environment: Theory and Practice

Edited by (North Carolina State University, US), Edited by (Ohio University, US)
  • Formatas: 268 pages
  • Išleidimo metai: 01-May-2015
  • Leidėjas: Routledge
  • ISBN-13: 9781134710102
  • Formatas: 268 pages
  • Išleidimo metai: 01-May-2015
  • Leidėjas: Routledge
  • ISBN-13: 9781134710102

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With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:















Facilities





Finance and accounting





Leadership





Marketing, communication and digital media





Operations





Stakeholder relations





Strategic planning





Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
List of figures
viii
List of tables
ix
List of case studies
x
Biographies xi
Foreword xvi
Preface xix
Acknowledgements xxii
SECTION I Theoretical foundations: sport and the natural environment
1(38)
1 Introduction: sport and the natural environment
3(11)
Jonathan M. Casper
Michael E. Pfahl
2 Theoretical foundations for understanding pro-environmental behavior in sport
14(15)
Yuhei Inoue
3 Teaching sport management and the natural environment
29(10)
Michael E. Pfahl
SECTION II Strategic approach
39(74)
4 Strategic management
41(12)
Jonathan M. Casper
5 Management and leadership related to sport and the environment
53(7)
Lisa Delpy Neirotti
6 How do environmental policies fit within larger strategic planning processes?
60(16)
Lynn Crowe
7 Corporate Social Responsibility and the environment in the sport industry
76(12)
Sylvia Trendafilova
Sheila Nguyen
8 Pressures from stakeholders to implement environmental sustainability efforts: an overview
88(11)
Brian P. McCullough
9 Evaluation and analysis of environmental actions
99(14)
Kyle Bunds
Jonathan M. Casper
SECTION III Marketing and communications
113(56)
10 Sustainability marketing: how to effectively speak greening in the sport industry
115(16)
Sheila Nguyen
11 The necessity of stakeholder buy in of environmental sustainability efforts: an overview
131(12)
Brian P. McCullough
12 Communicating the green in sport
143(26)
Michael E. Pfahl
Austin Stahl
SECTION IV Finance and sponsorship
169(34)
13 The financial drivers for embedding sustainability into a sports organization
171(20)
Colleen Theron
Larissa Prevett
14 Sustainability and sport sponsorships
191(12)
Izabel Loinaz
Ryan Cabinte
SECTION V Facility and event management
203(35)
15 Preparing environmentally friendly events
205(13)
Cheryl Mallen
Chris Chard
Courtney Keogh
Adel Mansurov
16 Building sport's green houses: issues in sustainable facility management
218(20)
Timothy B. Kellison
Index 238
Jonathan M. Casper is an Associate Professor and Sport Management Program Coordinator in the Department of Parks, Recreation, and Tourism Management in the College of Natural Resources at North Carolina State University, USA. His research program focuses on enhancing quality of life through sport. His research in this field relates to informing sport organizations about better integrating sustainability efforts into organizational operations, marketing, and fan/participant engagement. Dr. Casper has published in leading peer-reviewed academic journals specific to sport and sustainability and presented his findings at international conferences. He also serves as a consultant for collegiate athletics departments and sport sponsors on sustainability initiatives.



Michael E. Pfahl is an Associate Professor and Undergraduate Program Coordinator in the Department of Sports Administration in the College of Business at Ohio University, USA. His current research interests are primarily conducted from a qualitative perspective and include the convergence of media, technology and sport, environmentalism and sport, and human resource issues in sport organizations. Dr. Pfahl conducted consulting activities for several different sport and non-sport organizations around the world. These activities include consulting related to environmental efforts for the Cleveland Cavaliers and sponsorship for the Lamphun Warrior Football Club (Thailand) among others. He has published his research in top academic journals and presented at conferences and events around the world.