The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy and the Covid-19 crisis.
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in 12 chapters.
The original company management vision, approaches, and tools are based on three pillars: a new "managerrelevant stakeholder" rather than "managersubordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance.
The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.
Recenzijos
"This timely book will provide managers needed insights to enable them to more successfully lead in todays innovative and dynamically competitive global environment."
Dr. Sandra Rahman, Framingham State University
1. Instead of introduction: Why is stakeholder management necessary and
possible in the present context?
2. Transition to the knowledge-based economy
and the digital economy the context of the company management, stakeholder,
and social responsibility approach
3. Contextual main changes and influences
on the company and its stakeholders
4. Main aspects of the stakeholders
approach evolution
5. Managerial synapse: New concept and innovative
managerial mechanism
6. Building of the managerial synapse
7.
Managersubordinate managerial synapse
8. Approach of customer relationship
management as a managerial synapse
9. Company-relevant stakeholders-based
management system
10. The economic, social, ecologic, and psychological
background of the company-relevant stakeholders-based management
11. How to
design and build the company-relevant stakeholders-based management system
12. Instead of conclusions: Why the new vision and approaches regarding
company management, relevant stakeholders, and social responsibility should
be implemented in numerous companies?
Ovidiu Nicolescu is Professor Emeritus at Bucharest University of Economic Studies and President of the Romanian Academic Management Society, Romania.
Ciprian Nicolescu is Professor of Management at Bucharest University of Economic Studies, Romania.
