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El. knyga: Start Your Own Bar and Club

3.90/5 (12 ratings by Goodreads)
  • Formatas: 196 pages
  • Serija: Startup Series
  • Išleidimo metai: 01-Oct-2009
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080528
Kitos knygos pagal šią temą:
Start Your Own Bar and ClubDidesnis paveikslėlis
  • Formatas: 196 pages
  • Serija: Startup Series
  • Išleidimo metai: 01-Oct-2009
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080528
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Live Your Dream-Selling the Good Life!Running a bar or club is one of the most popular-and most profitable-choices for entrepreneurs. If youre going to succeed, youll need to arm yourself with the essential information in this book.Discover the top bar types-sports bars, neighborhood bars, nightclubs, wine bars and more-and find out how to get started in each one. Reduce your financial risk and boost your chances for success with this lucrative advice. Before you open your doors, learn how to:Comply with federal, state and local regulationsResearch the marketScout and evaluate potential locationsSecure financingDesign an efficient, attractive barPurchase and keep track of your inventoryPromote and advertise your barInterview, hire and train employeesWith sample forms, checklists and work sheets, cost-cutting ideas, common mistakes to avoid and extensive resources, this guide takes you step by step through everything you need to succeed. Pick up this book today and start living your dream.
Preface xi
Cheers! L'Chaim! Salud!: Industry Overview
1(12)
A Look Back at History
2(1)
The Competition: Other Entertainment Options
3(1)
What You Can Expect
4(2)
What's Your Bar Type?
6(4)
Neighborhood Bar
6(1)
Sports Bar
7(1)
Brewpub or Beer Bar
8(1)
Specialty Bar
9(1)
Club
10(1)
Creating Your Concept
10(3)
Deciding to Open: How Committed Do You Need to Be?
13(12)
On the Path to Ownership
14(1)
Buying an Existing Bar: Patience or Profits?
15(1)
An Investigative Reporter on Assignment
16(1)
Building Your Own Dream
16(1)
Remodeling: The Middle Ground
17(1)
Buying a Franchise: The Package Deal
18(1)
Strap on the Weight or Divide It
18(2)
Developing Your Own Mission
20(1)
Creating Your Business Plan
20(5)
Who Are Your Customers?
25(8)
Profiling Your Customers
26(2)
Scope Out Your Competition
28(1)
Market Research Companies
28(3)
Using Your Research Effectively
31(2)
Housing Your Dream: Location
33(12)
Unearthing the Right Location
34(1)
Your Bar: The Place to Be
34(1)
The Space Case
35(1)
Inside, Outside, Upside Down
36(2)
Thematically Speaking
37(1)
Please, Sir, May I?
37(1)
Should You Lease or Should You Buy?
38(1)
A Bar by Any Other Name
39(6)
What Was that Place Called?
39(1)
Making It Legal
40(2)
Putting It All Together
42(3)
Climbing a Mountain of Paperwork
45(18)
May I See Your License, Please?
46(8)
The Feds
46(1)
A Matter of Record
47(1)
State, County, and Local Requirements
47(3)
Food-Service Licenses
50(1)
Did Someone Say ``Fire''?
51(3)
Miscellaneous Permits
54(1)
Protecting Yourself and Your Bar
54(3)
Alcohol Awareness
56(1)
Sexual Harassment
56(1)
How to Get Your Favorite Paper: Money!
57(1)
Spending that Pile of Cash
58(5)
Everything in Its Place: Bar Layout
63(8)
From the Outside In
64(2)
Lights, Camera, Action!
64(1)
All the Colors of the Rainbow
65(1)
Sound Check
66(1)
Deciding What Goes Where
66(4)
Finding a Place to Sit
68(2)
Menu Planning 101
70(1)
If You Equip It, They Will Come: Equipment
71(10)
Buying New or Used?
72(1)
The Core: Bar Equipment
73(8)
The Front Bar: For Your Guests
74(1)
The Back Bar and Under Bar: For Your Bartenders
75(1)
Glassware
76(1)
Equipping the Back of the House
77(4)
How Many Bottles on the Wall?: Inventory
81(8)
What's on Tap?
82(1)
Creating Bar Cuisine
83(1)
Working with Suppliers
83(3)
The Quantity Question
86(1)
``Par'' for the Course
87(2)
From Dawn to Dawn: Operations
89(14)
Rest Peacefully
90(3)
The Road to Success
90(1)
Communication Is Key
91(2)
Safe and Sound
93(1)
Getting through Each Day
93(4)
Settling into Your Office
94(1)
Open for Business
95(1)
Maintaining Guest Relations
95(1)
Preventing Theft
96(1)
Keep a Close Count
97(6)
99 Bottles of Beer on the Wall
99(1)
Maintaining Your Draft Flow
99(1)
Wine Can't this Be Love?
100(1)
Controlling Your Liquor
101(2)
People Serving People: Human Resources
103(24)
How's the Service?
104(1)
Who's on First?
105(1)
Your Team's Roster
105(1)
Who's in Charge?
106(3)
General Manager
108(1)
Front-of-the-House Staff
109(1)
Bartenders
109(1)
Servers
109(1)
Hosts
110(1)
Back-of-the-House Staff
110(1)
Front and Back: Swing
111(1)
Payroll
111(1)
Drafting Your Players
112(5)
The Application
112(1)
Job Descriptions
112(1)
Testing
113(1)
The Interview
114(3)
The Playbook
117(6)
Developing the Rules of the Game
118(1)
Dress Code
118(1)
Off-Limits Areas
119(1)
Behaviors
119(1)
Crime and Punishment
119(1)
Staff Evaluations
119(1)
Meals and Breaks
119(2)
Staff as Guests
121(1)
Smoking
121(1)
Handling Money
121(1)
Mistakes
121(1)
Tips
121(1)
Trainers and Trainees
122(1)
Scheduling and Payday
122(1)
Sickness
123(1)
Hygiene
123(1)
Internal Conflicts
123(1)
Creating Your Game Plan
123(1)
Basic Training
124(1)
Flagrant Fouls
124(2)
Theft
124(1)
Turnover
125(1)
What Have You Learned?
126(1)
Let Us Entertain You
127(12)
Finger to the Wind
128(1)
Nonperformance-Based Entertainment
129(3)
Television
129(1)
Video Games and Pool Tables
130(1)
Jukeboxes and Background Music
131(1)
Performance-Based Entertainment
132(3)
Live Performances
132(1)
The DJ/VJ
133(2)
Interactive Trivia Games
135(1)
Lights! Camera! Sound!
135(4)
Dancing the Night Away
136(1)
Sound Choices
136(1)
Hey, You! What Are You Looking At?
136(1)
Smile, You're On
137(1)
Everything Looks Great!
137(2)
Creating the Buzz for Your Biz: Marketing
139(12)
Hitting a Grand Slam
140(2)
Reaching the Right People
141(1)
Fanning the Flames
142(9)
It's All about Strategy
144(3)
Corralling All Your Resources
147(1)
Get the Ball Rolling
148(3)
The Numbers Game: Financial Management
151(10)
Crunching the Numbers
152(1)
Finding the Control Zone
153(3)
Size Can Make a Difference
154(2)
Patrolling Your People
156(1)
Automated Pour-Cost Policing
157(1)
From Preventive to Proactive
157(4)
The Benefits of Upselling
158(3)
Words of Wisdom
161(10)
The Obstacle Course
162(4)
Mistaking Yourself Out of Business
162(1)
Maintaining Steady Control
163(1)
Coaching Your Team
163(1)
Who's in Charge Here?
164(1)
Too Thin for Modeling
165(1)
Being a Cockeyed Optimist
165(1)
A Hard Day's Night
166(1)
Avoiding Starting Over Again
167(2)
Triumphs of the Trade
169(2)
Appendix
171(8)
Bar/Tavern Resources
171(8)
Glossary 179(2)
Index 181


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