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El. knyga: Start Your Own Coaching Business

3.42/5 (70 ratings by Goodreads)
  • Formatas: 180 pages
  • Serija: Startup Series
  • Išleidimo metai: 01-Jun-2008
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080603
Kitos knygos pagal šią temą:
Start Your Own Coaching BusinessDidesnis paveikslėlis
  • Formatas: 180 pages
  • Serija: Startup Series
  • Išleidimo metai: 01-Jun-2008
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080603
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Use Your Passion to Inspire ActionTurn your passion for life into a fulfilling, lucrative career as a motivational coach.Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur gives you the steps you need to get started.This hands-on guide shows you how to launch your own successful coaching company, helping clients with life, motivation and business. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference- and making money.Learn how to:Set up your business with minimal startup investmentDevelop your coaching expertise Build a business brand that gets noticed Capture clients by showing them youre worth their moneyPrice your service Advertise and publicize to attract more clientsBoost profits by expanding your businessYou already have the motivation and the passion-this guide shows you how to share it with others and make a profit!
Acknowledgments xiii
Preface xv
Prepare to Get Motivated
1(8)
The Evolution of the Motivational Coaching Field
2(1)
Some People Just Won't Change
3(1)
All Coaching Needs to be Motivational
4(1)
You Need to Be Motivated Before All Others
5(2)
Life Is Still Going to Suck Sometimes
5(2)
Create Your Own Accountability
7(1)
Wrap Up
7(2)
What Is a Motivational Coach?
9(10)
The Differences Between Consulting and Motivational Coaching
10(2)
Misconceptions about Motivational Coaching
11(1)
The Overabundance of Consultants
11(1)
More Than Just Motivation
12(2)
Become Known as the Motivational Expert
12(1)
Become the Role Model
13(1)
Keep Growing and Never Stop Learning
13(1)
You Can't Make Someone Change
14(1)
Choose Your Clients Wisely
15(1)
How to Coach
15(3)
Review Everything
16(1)
Create a Flexible Format
17(1)
Practice Makes Perfect
17(1)
Wrap Up
18(1)
Establishing Your Expertise
19(8)
Write That Book!
20(1)
Building Your Credentials
21(2)
Perception Is Often Reality
22(1)
Coaching Certification
22(1)
Building Your Reputation
23(3)
Trust Is Earned, Not Bought
23(1)
Blurbs and Testimonials
23(1)
Word-of-Mouth Referrals
24(1)
Generating Buzz
25(1)
Wrap Up
26(1)
First Steps: Setting Up Your Business
27(6)
Think Big and International
28(1)
Forward Thinking
28(1)
URL Out Of Luck
29(1)
Business Formalities
30(2)
Incorporating and Partnerships
31(1)
Wrap Up
32(1)
Choosing a Target Market
33(6)
Your Target Market
34(1)
The World Is Your Oyster
35(1)
Being Unique
35(1)
Why Am I Different?
36(1)
The Competition Question
36(1)
Wrap Up
37(2)
Setting Up Your Office---Online and Off
39(6)
Home Business or Business Office
40(1)
Setting Up Your Office
40(2)
Your Website
41(1)
Your E-mail List
41(1)
Your Phones
41(1)
Credit Card Processing
42(1)
Brochures and Business Cards
42(1)
Putting It All to Work
43(1)
Wrap Up
44(1)
Finding Those First Clients
45(6)
First Clients
46(1)
Don't Quit Your Job
46(1)
Where Are Those First Clients?
47(1)
Getting the Word Out
47(1)
Tell Them You Can Help Them
48(1)
Warm Up Those Cold Calls
48(1)
Ask For the Sale
49(1)
Wrap Up
50(1)
Deciding How Much to Charge
51(8)
Trial and Error
52(1)
Break-Even Analysis
53(2)
How It Works
53(1)
Putting It to Work
54(1)
Your Bottom Line
55(1)
Creating a Financial Cushion
55(1)
What Are You Worth? Perception Is Reality
56(1)
The Solution?
56(1)
A Balancing Act
57(1)
Wrap Up
58(1)
Creating Coaching Packages
59(6)
Packaging Your Time
60(2)
Making It Easy To Choose
60(1)
Keeping It Simple
61(1)
Becoming a Great Motivational Coach
62(2)
Defining Where to Start
62(1)
Learning to Read Your Clients
63(1)
Consulting vs. Coaching
63(1)
Wrap Up
64(1)
Profit and Loss
65(8)
Income Statement
66(1)
How to Prepare an Income Statement
66(1)
Component Analysis
67(1)
Vertical Analysis
67(1)
Horizontal Analysis
67(1)
Balance Sheet
68(3)
How to Prepare the Balance Sheet
69(1)
Vertical Analysis---Again
69(1)
Horizontal Analysis---Again!
70(1)
Questions, Not Answers
71(1)
Tools for Preparing Financial Statements
71(1)
Quickbooks
71(1)
Quarterly Reports
72(1)
Wrap Up
72(1)
Running Your Business
73(8)
Establishing Your Business Profile
74(3)
Doing the Right Things at the Right Time
74(1)
Sticking to the Routine
75(1)
Finding Your Comfort Zone
76(1)
Prepare for Take Off!
77(2)
Don't Quit Your Day Job
77(1)
Make Sure You Have a Cushion
78(1)
Move Fast, But Take Your Time
79(1)
Wrap Up
79(2)
Improving Your Offerings
81(6)
Option! Option!
82(1)
Back to Bill by the Hour?
83(1)
In-Person Courses and Seminars
83(1)
Hours and Groups
84(1)
Wrap Up
85(2)
Keeping Those First Clients
87(6)
Current Clients are Better Than New Clients
88(1)
Customer Service
89(1)
60/40 Rule
90(1)
Wrap Up
91(2)
Sales and Marketing Systems
93(12)
Your Client Attraction System
94(4)
Advertising and Publicity
94(1)
Constant Implementation, Improvement, and Synergy
95(1)
Inexpensive Advertising
96(1)
Finding the Right Marketing Mix
97(1)
Your Client Engagement/Conversion System
98(1)
Do's and Don'ts
98(1)
Your Client Retention System
99(1)
No Only Means Not Now
100(1)
Follow Up!
101(1)
Think Long Term
101(1)
Cut Your Losses
102(1)
What About Your Current Clients?
102(1)
Wrap Up
103(2)
Making a Profit
105(6)
Breaking Even Is Only the Beginning
106(1)
Getting to Profitability
106(1)
The Three Bells
107(1)
Business Savings Accounts
107(1)
Funding Your Business Savings
108(1)
Raising Additional Capital
108(1)
Trust
109(1)
Wrap Up
110(1)
Company Operations Handbook
111(6)
Assembling Your Magic Handbook
112(2)
In Case of an Emergency
113(1)
Create a Problem-Solver List
113(1)
Preparing for Change
114(1)
Compartmentalize
114(1)
Current Operations
115(1)
Expansion
115(1)
Wrap Up
115(2)
Publicizing Your Business
117(6)
Publicity, Marketing, and Advertising
118(1)
Does Anyone Care?
118(1)
Really, Does Anyone Care?
119(1)
Plan a Solid Publicity and Advertising Campaign
119(1)
Low-Cost Campaigns
120(2)
Keep PMA Costs Really Low
120(1)
Every Penny Counts
121(1)
Wrap Up
122(1)
Expanding Services Offered
123(4)
New and Different Directions
124(1)
Don't Limit Yourself
124(1)
Hands-on vs. Hands-off
125(1)
Live Events
125(1)
Other Possibilities
125(1)
Don't Lose Touch
125(1)
Wrap Up
126(1)
Expanding Into New Markets
127(6)
Going National
128(1)
Determining Profitability
128(1)
Going International
129(1)
What about Physical Expansion?
129(1)
Horizontal and Vertical Expansion
130(1)
Expanding Your Market Vertically
130(1)
Expanding Your Market Horizontally
131(1)
Expanding What You Offer
131(1)
Wrap Up
132(1)
Hiring and Firing
133(10)
Be Prepared for Success
134(1)
Hiring Coaches
135(2)
Know Enough to Hire and Fire
135(1)
You are the CEO
136(1)
Hire Slowly, and Fire Quickly
136(1)
The Benefit of Experience
137(1)
Hire Slowly
137(1)
But Fire Quickly
138(1)
Interns and Work Study
138(2)
What Can You Offer?
139(1)
Try Before You Buy
140(1)
The Fewer the Better...at First
140(1)
Wrap Up
141(2)
Hiring an Office Manager
143(6)
Hire the Best
144(1)
Learning to Let Go
144(1)
Trust Them with Your Life
145(1)
Move the Company Forward
145(1)
Plan for the Worst
145(2)
Three Bits of Advice
146(1)
Just Trust Them
146(1)
Trust but Verify
147(1)
Wrap Up
148(1)
Selling It
149(6)
Deciding to Sell
150(1)
Who Will Buy?
150(1)
Valuing Your Business
151(2)
The Profit Margin
151(1)
Uniqueness
152(1)
Independent Systems
152(1)
Client Loyalty
152(1)
Finding a Buyer
153(1)
Wrap Up
153(2)
Franchising It
155(4)
Pros and Cons of Franchising
156(1)
Job Change
156(1)
How to Find Your First Franchisee
157(1)
Wrap Up
158(1)
Keeping It
159(4)
Become Savvy
160(1)
Deciding When Enough Is Enough
161(1)
Know When to Stop
161(1)
Ensuring Generational Longevity
162(1)
Wrap Up
162(1)
Expect the Best
163(2)
Appendix: Coaching Resources 165(4)
About the Author 169(2)
Glossary 171(4)
Index 175
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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