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El. knyga: Start Your Own Net Service Business: Your Step-By-Step Guide to Success

  • Formatas: 208 pages
  • Serija: StartUp Series
  • Išleidimo metai: 01-Mar-2009
  • Leidėjas: Entrepreneur Press
  • Kalba: eng
  • ISBN-13: 9781613080856
  • Formatas: 208 pages
  • Serija: StartUp Series
  • Išleidimo metai: 01-Mar-2009
  • Leidėjas: Entrepreneur Press
  • Kalba: eng
  • ISBN-13: 9781613080856

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Find Cyber Success!

Today's billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business-let us help you get started!

Detailing four of today's hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders!

  • Choose from four of today's hottest web services-web design, search engine marketing, new media, blogging
  • Discover your clientele and their needs
  • Build a virtual or traditional office setting and team
  • Create a business brand that gets noticed
  • Write a marketing plan that captures clients and creates referrals
  • Develop profitable partnerships
  • Boost profits by expanding your specialty or your business

Gain an edge on all that the internet has to offer-start your net services business today!

Preface xi
Join the New Net Revolution
1(10)
Current State of Affairs
2(1)
What's Coming Next?
2(1)
Four Internet Services Your Can Start
3(7)
Web Design Business
3(2)
Search Engine Marketing Service
5(2)
New Media Service
7(2)
Blogging Business
9(1)
Future of the Industry
10(1)
Web Design
11(20)
Is This the Business for You?
12(1)
State of the Market
12(5)
Competition
16(1)
A Day in the Life
17(1)
Getting Started
18(3)
Equipment
19(1)
Typical Staffing Needs
20(1)
Money Matters
21(10)
Startup Costs and Income Potential
21(10)
Search Engine Marketing
31(14)
Is This the Business for You?
32(1)
State of the Market
33(2)
Competition
34(1)
A Day in the Life
35(3)
Getting Started
38(3)
Equipment
38(3)
Typical Staffing Needs
41(1)
Money Matters
41(4)
Startup Costs and Income Potential
41(4)
New Media Service
45(12)
Is This the Business for You?
46(2)
State of the Market
48(2)
Competition
48(2)
A Day in the Life
50(1)
Getting Started
51(1)
Equipment
51(1)
Typical Staffing Needs
52(1)
Money Matters
52(5)
Startup Costs and Income Potential
52(5)
Blogging Business
57(16)
Is This the Business for You?
58(1)
State of the Market
59(1)
Competition
60(1)
A Day in the Life
60(2)
Getting Started
62(6)
Equipment
64(1)
Hosted Blogging Service
64(2)
Installed Server Applications
66(1)
Typical Staffing Needs
67(1)
Money Matters
68(5)
Startup Costs and Income Potential
68(5)
Make a Plan
73(16)
Do Your Market Research
74(2)
Identifying Your Competition
74(1)
Identify Your Niche
75(1)
Who Is Your Clientele?
76(2)
Clientele For Blogs/New Media Online Services
76(1)
Clientele for Web Design/SEM
77(1)
How to Write Your Business Plan
78(6)
What Your Plan Needs
79(1)
Executive Summary
79(1)
Business Description
80(1)
Market Strategies
81(1)
Competitive Analysis
82(1)
Development Plan
82(1)
Operations and Management Plan
82(1)
Financial Factors
83(1)
Planning Ahead
84(5)
Countdown to Startup
84(1)
Setting a Timeframe for Your Goals
85(4)
Making It Official
89(12)
Structuring Your Business
90(4)
Choosing a Legal Structure
90(2)
Getting Your Federal ID
92(1)
Picking a Name
92(2)
Registering Your Business Name
94(1)
Protecting Your Assets
94(1)
Copyrights, Trademarks and Patents
94(4)
Business Insurance
96(2)
Getting Outside Help
98(3)
Getting Financing
101(12)
Equity Financing
102(1)
Is Equity Financing Right For You?
102(1)
Venture Capital
103(2)
Angel Investors
105(1)
Acquiring Angel Funds
106(1)
Debt Financing
106(4)
Sources of Debt Financing
108(2)
Planning Your Exit Strategy
110(3)
Getting to Work
113(8)
Should Your Work from Home?
114(1)
The Siren Call of Silicon Valley
114(1)
Choosing Office Space
115(1)
Outfitting Your Office
116(5)
The Basics
116(2)
Computer Hardware
118(1)
Software
119(2)
Making Money
121(14)
Web Design and SEM
122(5)
Pricing Your Services: Website Design
122(1)
Pricing Your Services: SEM
123(2)
Billing Your Clients
125(2)
Accepting Payment
127(1)
New Media Service and Blogging Business
127(8)
Advertising
129(2)
Registering Users
131(1)
Selling Subscriptions
132(1)
Affiliate Programs
133(2)
Financial Sense
135(16)
Managing Your Finances
136(1)
Operating Expenses
137(9)
Website Design
137(3)
Search Engine Marketing
140(3)
New Media Service
143(1)
Blogging Business
144(2)
Sales Tax Talk
146(5)
Collecting and Paying Taxes
148(3)
Hiring Employees
151(10)
Building a Staff
152(5)
Who to Hire
152(1)
How to Hire
152(2)
What Types of Employees Should You Hire?
154(3)
A Virtual Office
157(1)
Hiring And Supervising Remote Employees
158(1)
Working with a Remote Team
158(1)
How to Compete with Employee Benefits
159(2)
Getting Noticed
161(12)
Marketing
162(1)
Advertising
163(3)
Where to Advertise
163(1)
Offline Advertising for Your Online Business
164(2)
Setting Your Budget
166(1)
Getting Publicity
166(5)
Talking to the Media
168(1)
Hiring Outside Help
168(2)
Building a Reputation as an Author
170(1)
Getting Out: Events and Trade Shows
171(1)
Customer Service
171(2)
Staying on Top
173(8)
General Technology Events
174(1)
General Technology Publications
174(1)
Industry-Specific Resources
175(6)
Website Design
175(2)
SEM
177(1)
New Media Service
178(2)
Blogging Business
180(1)
Do's and Don'ts
181(4)
Glossary 185(4)
Appendix: Net Services Resources 189(10)
Index 199
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