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El. knyga: Start Your Own Photography Business: Studio, Freelance, Gallery, Events

3.28/5 (43 ratings by Goodreads)
  • Formatas: 122 pages
  • Serija: Startup Series
  • Išleidimo metai: 14-May-2014
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080924
Kitos knygos pagal šią temą:
  • Formatas: 122 pages
  • Serija: Startup Series
  • Išleidimo metai: 14-May-2014
  • Leidėjas: Entrepreneur Press
  • ISBN-13: 9781613080924
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Picture Yourself a SuccessIf you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice.Learn how to:Set up a functional studio and build a portfolioChoose the right equipment for all types of photos-and find great deals on the cameras and accessories you needFind paying jobs and market yourself professionallyGet great exposure for your work at art festivals, contests, galleries, local businesses and moreProtect yourself from legal concerns such as copyright infringement and privacy issuesWhether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.
Preface xi
The Wonderful World of Photography
1(6)
In the Beginning
3(3)
Looking Ahead
6(1)
Make Things Click by Finding Your Niche
7(12)
Photographer Specialty Areas
8(8)
Fine Art Photography
8(2)
Photojournalism
10(1)
Wedding Photography
11(1)
Portraiture
12(2)
Event Photography
14(1)
Additional Photography Fields
14(2)
Market Research
16(3)
Taking Stock or Working on Assignment
19(6)
Taking Stock
20(2)
How It Works
20(1)
How Profitable Is Stock Photography?
21(1)
Working on Assignment
22(3)
The Digital Revolution
25(6)
Digital vs. Film
26(1)
Here to Stay
27(1)
Technology is Not Evil
28(3)
Focusing on the Right Path
31(12)
Be a Fan of the Plan
32(5)
Are You on a Mission?
32(1)
Time to Write the Plan
33(4)
Know Your Craft
37(3)
Back to School
37(2)
Distance Learning
39(1)
Workshops and Seminars
39(1)
Reading Materials
40(1)
Become a Photography Assistant
40(3)
Shoot For Accessibility: Choosing Your Location
43(8)
Home Sweet Studio
44(1)
Choosing a Commercial Location
45(3)
Commercial Leases
46(1)
Sharing Space
47(1)
The Pros and Cons of Franchising
48(1)
Here's How it Works
48(1)
The Cons
49(1)
Buying an Existing Business
49(2)
Business Structure: A Blueprint for Success
51(10)
A Name to Remember
52(1)
Getting Creative
53(1)
Make It Legal
53(1)
Structure It Legally
53(3)
Licenses and Permits
56(2)
Covering Your Assets
58(1)
People You Should Know
59(2)
Business Equipment for the Photographer
61(8)
Equipping Your Office with the Right Stuff
62(1)
Telecommunications
63(1)
The Photographer's Case
64(3)
New vs. Used
66(1)
Equipment Rental
67(1)
Burglar-Proof Your Business
67(2)
Help Wanted: Staffing Your Studio
69(8)
The Hiring Process
70(1)
Building Your Dream Team
71(6)
A Family Affair
73(1)
Independent Contractors
73(1)
Short-Term Solutions
74(1)
Workers' Compensation Insurance
74(3)
Marketing Made Easy
77(12)
Network, Network, Network!
78(2)
Join Professional Associations
78(1)
Get on Your Soap Box
79(1)
Advertising and Public Relations
80(3)
Direct Mailing
80(1)
Yellow Pages
80(1)
Business Cards
81(1)
Press Releases
81(1)
Television/Radio
82(1)
Magazine and Publication Ads
82(1)
Web-Wise
83(2)
Portfolios
85(1)
Art Shows and Galleries
85(3)
The Initial Process
86(1)
On the Circuit
86(1)
Galleries
87(1)
Kill `Em with Kindness
88(1)
Crunching the Numbers: Finances and Taxes
89(8)
Start-Up Funds
90(3)
Financial Management
93(1)
Taxing Matters
94(1)
How Will You Get Paid?
94(2)
Accepting Credit and Debit Cards
95(1)
Accepting Checks
95(1)
What's in the Forecast?
96(1)
The Price is Right: Knowing the Value of Your Art
97(8)
Pricing Strategies
98(2)
Usage Fees
100(1)
Expenses
101(2)
Deposits
103(1)
Bids and Estimates
103(2)
Photographer Beware: Legal Issues in the Industry
105(8)
Copyright Issues
106(2)
Handle with Care
106(1)
Protective Measures
107(1)
When Do You Need Permission?
108(2)
Get It in Writing
110(3)
Truisms: What You Won't See Through the Eye of the Camera
113(4)
Be Prepared!
114(1)
Don't Quit Your Day Job
114(1)
Quality Prints Without a Printer
114(1)
Get Smart
115(1)
Excellent Business Tips
115(2)
Appendix 117(6)
Glossary 123(4)
Index 127


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