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Chapter 1 What Is a Podcast? |
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1 | (20) |
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Podcasting Offers a Way to Reach an Audience Using Audio |
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2 | (2) |
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What Exactly Is a Podcast? |
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4 | (3) |
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Why Podcasts Have Become So Popular |
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7 | (1) |
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7 | (3) |
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10 | (1) |
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Cost of Podcast Listening |
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11 | (1) |
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12 | (1) |
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Moneymaking Opportunities for Podcasters |
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13 | (1) |
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Advertising and Sponsorship Options for Earning Podcast Revenue |
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14 | (2) |
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Use a Podcast as a Sales or Marketing Tool for Yourself or Your Business |
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16 | (1) |
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Establish Your Podcast as a Business |
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17 | (4) |
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Chapter 2 Reasons to Become a Podcaster |
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21 | (20) |
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Who Can (and Should) Become a Podcaster |
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23 | (1) |
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Some of the Perks and Benefits of Becoming a Podcaster |
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23 | (1) |
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Ten Perks and Benefits Experienced by Podcasters |
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24 | (1) |
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Share Your Message, Knowledge, Talents, Thoughts, and Expertise |
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25 | (1) |
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Brainstorm Your Initial Podcast Episode Topics |
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26 | (2) |
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Choose the Target Audience for Your Content |
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28 | (1) |
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How Will You Promote Your Podcast to Your Target Audience? |
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29 | (1) |
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Describe Your "Perfect" Podcast |
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30 | (2) |
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Define Your Podcast's Goals |
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32 | (3) |
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Podcasting Isn't Always a One-Person Job |
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35 | (2) |
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Gather Your Production Team |
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37 | (1) |
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Set Realistic Expectations for Success and Growth |
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38 | (3) |
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Chapter 3 Choosing Topic, Title, Format, Length, and Frequency |
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41 | (18) |
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Fine-Tune Your Subject Matter |
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42 | (1) |
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Compose a Nicely Crafted Podcast Description |
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42 | (1) |
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Choose an Appropriate Podcast Category |
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43 | (1) |
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Research Your Competition |
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44 | (1) |
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Select Your Podcast's Title |
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45 | (3) |
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Every Podcast Episode Also Needs a Catchy Title |
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48 | (1) |
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Decide How You'll Present Your Content |
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49 | (3) |
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Select Your Host(s) and Co-Host(s) |
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52 | (3) |
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Leave the Audience Wanting More |
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55 | (1) |
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Set a Production Schedule That Won't Cause You to Overextend Yourself or Resources |
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56 | (3) |
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Chapter 4 Define Your Audience |
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59 | (10) |
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How to Define Your Target Audience |
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60 | (2) |
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Describe Your Podcast's Audience |
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62 | (2) |
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Determine the Size of Your Potential Audience |
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64 | (1) |
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Pinpoint a Secondary Audience for Your Podcast |
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65 | (1) |
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How Will You Reach Your Audience? |
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65 | (1) |
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Figure Out What Your Podcast Will Offer Its Audience |
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66 | (1) |
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Ways to Build a Loyal Audience |
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66 | (3) |
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Chapter 5 Brand Your Podcast |
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69 | (12) |
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70 | (1) |
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Focus on the Audio and Visual Aspects of Your Podcast's Brand |
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71 | (2) |
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Creating a Logo and Cover Artwork |
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73 | (3) |
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Choosing the Perfect Music |
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76 | (3) |
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79 | (2) |
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Chapter 6 The Cost of Podcasting |
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81 | (10) |
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The Production Equipment You'll Likely Require |
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82 | (1) |
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82 | (3) |
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Ongoing Production-Related Expenses |
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85 | (1) |
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Additional Podcasting Expenses |
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86 | (1) |
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Production Budget Forecasting Worksheet |
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87 | (4) |
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Chapter 7 Set Up Your Recording Studio |
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91 | (12) |
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Analyze Your Podcast to Determine Your Needs |
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92 | (1) |
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Gathering the Required Equipment |
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93 | (2) |
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Choosing Your Microphone(s) |
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95 | (1) |
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Microphone Selection and Recording Advice from a Pro |
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96 | (7) |
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Chapter 8 Record Your Podcast Episodes |
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103 | (18) |
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Planning Each Episode's Minute-By-Minute Rundown |
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106 | (1) |
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Scripting Tips and Techniques |
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107 | (2) |
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109 | (3) |
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Recording Your Podcast Episodes |
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112 | (1) |
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Overview of Recording Applications |
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112 | (2) |
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Tips for Recording in a (Home) Studio |
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114 | (3) |
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Tips for Recording "On Location" |
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117 | (1) |
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Tips for Recording Phone Interviews |
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117 | (2) |
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Putting It All Together During Postproduction |
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119 | (2) |
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Chapter 9 Edit Your Podcast Like a Pro |
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121 | (16) |
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Choosing Your Audio Editing and Postproduction Software |
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122 | (1) |
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Defining Your Podcast's Unique Sound and Format |
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123 | (1) |
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Create an Episode Template |
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123 | (1) |
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Podcast Editing Tips and Tricks |
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124 | (2) |
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Podcast Editing Advice from Travis Brown, President of Podcast Buddy |
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126 | (11) |
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Chapter 10 Monetizing Your Podcast |
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137 | (14) |
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Podcast Advertising's Industry Standards Are Still Evolving |
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138 | (2) |
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Set Your Podcast's CPM Rate |
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140 | (1) |
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140 | (1) |
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How and Where to Find Potential Advertisers |
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141 | (1) |
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There's a Lot About Podcast Advertising You Need to Learn |
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142 | (1) |
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Learn More About Podcast Advertising from One of the Industry's Leading Experts |
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143 | (8) |
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Chapter 11 More Ways to Generate Income from Your Podcast |
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151 | (14) |
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Create and Sell Branded (Podcast-Related) Merchandise |
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152 | (3) |
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Additional Ways to Generate Revenue from Your Podcast |
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155 | (1) |
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Solicit Donations from Your Audience |
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155 | (1) |
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Charge Your Guests an Appearance Fee |
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156 | (1) |
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Promote Yourself as an "Expert" Consultant Available for Hire |
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157 | (1) |
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Participate in Live Events and Paid Appearances |
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158 | (1) |
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Produce and Sell an Online-Based Course |
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159 | (1) |
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Offer Premium Content and Paid Subscriptions |
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160 | (1) |
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Use Your Podcast as a Sales and Marketing Tool for Your Existing Business |
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160 | (1) |
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Build an Opt-In Email List |
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161 | (1) |
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Pursue a Television Series, Book, or Movie Deal Based on Your Podcast |
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161 | (3) |
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Don't Limit Yourself or Your Podcast |
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164 | (1) |
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Chapter 12 Publish Your Podcast Online |
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165 | (14) |
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Create Your Podcast Artwork |
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166 | (1) |
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Quick Tips for Creating Eye-Catching Podcast Cover Art |
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167 | (1) |
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Create Show Notes for Each Episode |
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168 | (1) |
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Information to Include Within Show Notes |
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169 | (2) |
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Choose Your Podcast's Hosting Platform |
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171 | (1) |
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Podcast Hosting Service Options |
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171 | (4) |
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Where to Distribute Your Podcast |
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175 | (4) |
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Chapter 13 12 Ways to Promote Your Podcast |
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179 | (16) |
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1 Your Podcast Needs Its Own Website |
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180 | (1) |
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2 Fully Utilize Social Media |
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181 | (2) |
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3 Publish Your Podcast on Multiple Directories |
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183 | (1) |
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4 Take Advantage of Paid Advertising |
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183 | (2) |
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5 Have Your Podcast Broadcast on the Radio |
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185 | (1) |
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6 Use Public Relations to Position Your Hosts as Experts |
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186 | (2) |
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7 Produce and Distribute Audiograms |
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188 | (1) |
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8 Be a Guest on Other Podcasts and Cross-Promote |
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188 | (1) |
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9 Focus on Word-of-Mouth Promotion |
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189 | (1) |
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10 Leverage the Popularity of Your Guests |
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190 | (1) |
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11 Build a Targeted, Opt-In Email List or Publish an Online Newsletter/Blog |
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191 | (1) |
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12 Make Public Appearances |
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192 | (3) |
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Chapter 14 Avoid the 12 Biggest Podcasting Mistakes |
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195 | (11) |
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Mistake 1 The Scope of Your Content Is Too Broad (or Not Broad Enough) |
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196 | (3) |
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Mistake 2 You're Targeting the Wrong Audience |
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199 | (1) |
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Mistake 3 You're Utilizing the Wrong Show Format for Each Episode |
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200 | (1) |
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Mistake 4 Poor Audio or Production Quality |
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200 | (1) |
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Mistake 5 You're Allowing Your Episodes to Run Too Long |
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201 | (1) |
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Mistake 6 Under Utilizing the Postproduction Tools at Your Disposal |
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202 | (2) |
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Mistake 7 You're Promoting Poorly Worded Episode Titles and Descriptions |
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204 | (1) |
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Mistake 8 You're Not Taking Advantage of Social Media to Promote Your Podcast |
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205 | (1) |
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15 Ways to Promote Your Podcast Using Social Media |
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206 | (7) |
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Mistake 9 You're Promoting Your Podcast to the Wrong People |
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208 | (1) |
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Mistake 10 Your Podcast's Branding Isn't Appealing to Its Target Audience |
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208 | (1) |
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Mistake 11 You're Not Taking Advantage of the Potential Revenue Streams Your Podcast Offers |
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208 | (1) |
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Mistake 12 Inconsistency and Lack of Synergy |
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209 | (1) |
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Learn from Your Mistakes! |
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210 | (3) |
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Chapter 15 Interviews with Podcasting Pros |
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213 | (18) |
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Tom Scarda, Creator/Host of The Franchise Academy and Franchise FrontRunner |
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214 | (2) |
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Lucas Rockwood, Creator, The Lucas Rockwood Show |
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216 | (2) |
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David Hooper, Host/Producer, Build a Big Podcast--The Marketing Podcast for Podcasters |
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218 | (3) |
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Anielle Reid, Editor/Producer, Magick and Mediums |
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221 | (3) |
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Sharvette L. Mitchell, Host, The Sharvette Mitchell Radio Show |
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224 | (2) |
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Maria Goldberrg, Founder and Host, Guided Spirit Conversations |
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226 | (3) |
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229 | (2) |
| Glossary |
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231 | (8) |
| About the Author |
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239 | (2) |
| Index |
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241 | |
