| Preface |
|
xiii | |
|
|
|
1 | (14) |
|
|
|
2 | (1) |
|
|
|
3 | (1) |
|
|
|
4 | (1) |
|
The Travel Industry Today |
|
|
5 | (1) |
|
|
|
6 | (1) |
|
|
|
7 | (1) |
|
|
|
7 | (4) |
|
|
|
8 | (1) |
|
|
|
8 | (1) |
|
|
|
8 | (1) |
|
|
|
9 | (2) |
|
|
|
11 | (4) |
|
|
|
15 | (14) |
|
|
|
16 | (2) |
|
|
|
17 | (1) |
|
Are You the Travel Professional Type? |
|
|
18 | (1) |
|
The Emergence of a Travel Agent |
|
|
18 | (3) |
|
|
|
18 | (2) |
|
|
|
20 | (1) |
|
|
|
21 | (1) |
|
The Other Side of the Coin |
|
|
21 | (1) |
|
|
|
22 | (1) |
|
|
|
22 | (2) |
|
|
|
24 | (1) |
|
|
|
24 | (2) |
|
|
|
26 | (3) |
|
|
|
26 | (1) |
|
|
|
26 | (1) |
|
|
|
27 | (1) |
|
|
|
27 | (1) |
|
|
|
28 | (1) |
|
Meet the Homebased Travel Agent |
|
|
29 | (16) |
|
|
|
30 | (1) |
|
|
|
31 | (1) |
|
|
|
31 | (3) |
|
|
|
33 | (1) |
|
|
|
34 | (2) |
|
|
|
36 | (2) |
|
Your Homebase . . . Your Office |
|
|
38 | (2) |
|
|
|
40 | (1) |
|
|
|
40 | (3) |
|
A Space that Facilitates Clear Thinking |
|
|
41 | (1) |
|
|
|
41 | (1) |
|
|
|
41 | (1) |
|
Communications and Connectivity |
|
|
41 | (1) |
|
|
|
42 | (1) |
|
|
|
42 | (1) |
|
|
|
43 | (2) |
|
Finding Your Travelers: Market Research |
|
|
45 | (20) |
|
|
|
46 | (1) |
|
|
|
46 | (7) |
|
|
|
47 | (1) |
|
|
|
48 | (1) |
|
|
|
49 | (1) |
|
|
|
49 | (1) |
|
|
|
50 | (1) |
|
|
|
50 | (1) |
|
|
|
51 | (1) |
|
|
|
51 | (1) |
|
|
|
52 | (1) |
|
The Physically Challenged Traveler |
|
|
52 | (1) |
|
|
|
53 | (6) |
|
|
|
54 | (1) |
|
|
|
55 | (1) |
|
|
|
55 | (4) |
|
Sizing Up the Competition |
|
|
59 | (6) |
|
The Travel Agent's Competition |
|
|
59 | (2) |
|
The Tour Operator's Competition |
|
|
61 | (1) |
|
|
|
61 | (1) |
|
|
|
62 | (1) |
|
Something Completely Different |
|
|
62 | (1) |
|
|
|
63 | (2) |
|
Your Traveler's Trunk: Business Names, Structures, and More |
|
|
65 | (16) |
|
|
|
66 | (1) |
|
|
|
67 | (1) |
|
|
|
67 | (8) |
|
Wilderness Pursuit Permits |
|
|
70 | (1) |
|
|
|
71 | (1) |
|
|
|
71 | (1) |
|
|
|
72 | (1) |
|
|
|
73 | (1) |
|
|
|
73 | (1) |
|
|
|
74 | (1) |
|
|
|
74 | (1) |
|
|
|
75 | (6) |
|
|
|
75 | (1) |
|
|
|
76 | (1) |
|
|
|
76 | (1) |
|
Outfitting Commercial Space |
|
|
77 | (4) |
|
Figuring Your Finances and Your Equipment Needs |
|
|
81 | (26) |
|
|
|
82 | (4) |
|
|
|
83 | (1) |
|
Host Agency or Consortia Fees |
|
|
83 | (1) |
|
|
|
84 | (1) |
|
Research and Reference Materials |
|
|
84 | (1) |
|
|
|
84 | (1) |
|
|
|
84 | (1) |
|
|
|
85 | (1) |
|
|
|
86 | (6) |
|
|
|
86 | (1) |
|
|
|
87 | (2) |
|
|
|
89 | (1) |
|
|
|
89 | (1) |
|
|
|
90 | (1) |
|
|
|
90 | (2) |
|
|
|
92 | (1) |
|
|
|
92 | (7) |
|
|
|
96 | (1) |
|
|
|
96 | (3) |
|
|
|
99 | (6) |
|
|
|
100 | (1) |
|
Electronic Credit Card Terminal |
|
|
100 | (1) |
|
|
|
101 | (4) |
|
|
|
105 | (2) |
|
The Travel Agent's and Tour Operator's Daily Operations |
|
|
107 | (16) |
|
The Travel Agent: A Day in the Life |
|
|
108 | (2) |
|
|
|
109 | (1) |
|
Give the People What They Want |
|
|
110 | (3) |
|
Price Your Time and Package |
|
|
113 | (2) |
|
|
|
113 | (1) |
|
|
|
114 | (1) |
|
|
|
114 | (1) |
|
|
|
115 | (1) |
|
So, What Else Will You Be Doing During Your Day? |
|
|
115 | (2) |
|
The Tour Operator: A Day in the Life |
|
|
117 | (6) |
|
|
|
117 | (1) |
|
|
|
117 | (1) |
|
|
|
118 | (1) |
|
|
|
119 | (1) |
|
|
|
120 | (1) |
|
|
|
120 | (1) |
|
|
|
120 | (3) |
|
|
|
123 | (16) |
|
|
|
124 | (2) |
|
|
|
125 | (1) |
|
|
|
126 | (1) |
|
|
|
126 | (2) |
|
|
|
128 | (3) |
|
|
|
129 | (2) |
|
Making Your Own Tours: Structural Elements |
|
|
131 | (5) |
|
|
|
131 | (1) |
|
|
|
132 | (1) |
|
|
|
133 | (1) |
|
|
|
133 | (2) |
|
|
|
135 | (1) |
|
|
|
136 | (1) |
|
|
|
137 | (2) |
|
|
|
139 | (16) |
|
|
|
140 | (2) |
|
Give the Cruisers What They Want |
|
|
142 | (6) |
|
|
|
142 | (5) |
|
What Is Seasickness and What Can You Recommend? |
|
|
147 | (1) |
|
|
|
148 | (1) |
|
|
|
149 | (1) |
|
|
|
150 | (5) |
|
|
|
151 | (1) |
|
|
|
152 | (3) |
|
Get the Adrenalin Pumping!: It's Adventure Travel |
|
|
155 | (10) |
|
|
|
156 | (9) |
|
Know Your Travel Suppliers |
|
|
156 | (1) |
|
|
|
157 | (1) |
|
|
|
158 | (1) |
|
|
|
158 | (2) |
|
|
|
160 | (1) |
|
|
|
161 | (1) |
|
|
|
162 | (3) |
|
|
|
165 | (8) |
|
|
|
166 | (2) |
|
|
|
168 | (3) |
|
Groups and Single Seniors |
|
|
169 | (1) |
|
|
|
169 | (2) |
|
Travel Insurance for Seniors |
|
|
171 | (2) |
|
Advertising and Promotion |
|
|
173 | (14) |
|
|
|
174 | (1) |
|
|
|
175 | (4) |
|
|
|
176 | (1) |
|
|
|
177 | (1) |
|
|
|
178 | (1) |
|
|
|
178 | (1) |
|
|
|
179 | (8) |
|
|
|
182 | (2) |
|
|
|
184 | (1) |
|
|
|
184 | (3) |
|
|
|
187 | (16) |
|
|
|
188 | (1) |
|
|
|
188 | (5) |
|
|
|
189 | (1) |
|
|
|
190 | (1) |
|
|
|
191 | (1) |
|
|
|
191 | (1) |
|
|
|
192 | (1) |
|
|
|
193 | (8) |
|
|
|
195 | (1) |
|
|
|
196 | (2) |
|
|
|
198 | (1) |
|
Listings and Free Advertising |
|
|
198 | (2) |
|
|
|
200 | (1) |
|
|
|
201 | (2) |
|
|
|
202 | (1) |
|
Traveler's Checks: Controlling Your Finances |
|
|
203 | (18) |
|
|
|
204 | (1) |
|
|
|
204 | (6) |
|
|
|
204 | (1) |
|
Put Yourself into Commission |
|
|
204 | (3) |
|
Get It for Them Wholesale |
|
|
207 | (1) |
|
Something Fishy in Scotland |
|
|
208 | (1) |
|
|
|
208 | (2) |
|
Sell the Big Ticket Items! |
|
|
210 | (7) |
|
|
|
210 | (1) |
|
|
|
211 | (1) |
|
|
|
212 | (1) |
|
|
|
213 | (1) |
|
Getting Familiar with Fams |
|
|
213 | (2) |
|
|
|
215 | (1) |
|
|
|
215 | (1) |
|
|
|
215 | (2) |
|
|
|
217 | (4) |
|
Flying High or Bailing Out |
|
|
221 | (6) |
|
|
|
222 | (1) |
|
|
|
223 | (1) |
|
|
|
223 | (1) |
|
|
|
224 | (1) |
|
What Will It Be Like For You? |
|
|
225 | (2) |
|
Appendix Travel Resources |
|
|
227 | (8) |
|
|
|
227 | (1) |
|
|
|
228 | (1) |
|
|
|
229 | (1) |
|
Helpful Government Agencies |
|
|
229 | (1) |
|
Magazines and Publications |
|
|
229 | (1) |
|
|
|
230 | (1) |
|
|
|
231 | (1) |
|
|
|
231 | (1) |
|
Some Successful Specialty Travel Businesses |
|
|
232 | (1) |
|
Travel Agency Consultants |
|
|
232 | (1) |
|
Some Leading Host Travel Agencies |
|
|
233 | (2) |
| Glossary |
|
235 | (4) |
| Index |
|
239 | |
Daugiau apie elektronines knygas