Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India [Minkštas viršelis]

The authors (all of Copenhagen Business School, Denmark) analyze seven case studies of foreign direct investments made by Danish multinational corporations in China and India. The focus of the case studies is on how flagship firms managed the strategic challenges and opportunities they faced in the two Asian economic giants, which most Danish firms appear to still regard as sources of cheap, unsophisticated inputs, rather than future key markets or potential bases for advanced activities such as research and development. Distributed in the US by ISBS. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.