The research presented here emphasizes the vital role of governance and artificial intelligence in ensuring business sustainability across various industries, highlighting the key elements that show how business governance and AI impact company survival.
Numerous success stories demonstrate the value of artificial intelligence, showing how companies that incorporate machine learning and cognitive interaction into traditional business processes and applications can significantly enhance user experience and increase productivity. However, there are challenges to widespread AI adoption. Few companies have implemented AI at scale, partly due to several obstacles.
The research presented here emphasizes the vital role of governance and artificial intelligence in ensuring business sustainability across various industries, highlighting the key elements that show how business governance and AI impact company survival. Furthermore, the book explores the alignment of governing rules and regulations with digital technologies, such as data governance, data constraints, and overcoming technical challenges, to enhance AI applications, self-service portals, and online support systems. By utilizing big data and cloud solutions, it is demonstrated how these integrations can improve decision-making processes both inside and outside the business environment.
Technological Innovation and Sustainability for Business Competitive Advantage emphasizes the scientific exploration of business challenges faced by organizations while offering practical solutions. By contributing to the development and enhancement of business theories and practices and by promoting scientific research in technological innovation and sustainability the volumes facilitate meaningful dialogues among academics practitioners and individuals.
Part I. Artificial intelligence and business sustainability
Chapter
1. The Role of Artificial Intelligence in Marketing Sustainability;
Najwan Adileh
Chapter
2. The impact of artificial intelligence on economic sustainability
in Palestine; Farah Dudin
Chapter
3. How AI-Driven Chatbots Shape Corporate Reputation: The Interplay
of Information Asymmetry and Communication Quality in the Insurance Industry;
Razan Awadallah Awwad, Hasan Yousef Aljuhmani, and Sameer Hamdan
Chapter
4. The Impact of Financial Technology on Islamic Bank Services in
Palestine from the Perspective of Customers; Alaa Sobhi Razia, Raghad
Darwish, and Bahaa Subhi Awwad
Chapter
5. The impact of implementing digital transformation on the quality
of government service provision in the Palestinian Ministry of Higher
Education and Scientific Research; Bahaa Subhi Awwad and Mohammad Abu Dhair
Part II. Artificial intelligence governance
Chapter
6. BlockchainOpportunities and Challenges for Accounting and
Auditing Professionals in Palestine; Majdi Wael Alkababji
Chapter
7. The Role of IT Governance in Enhancing Internal Control in the
Palestinian Monetary Authority; Saleem khuffash
Chapter
8. Ethics of artificial intelligence on social media marketing;
Najwan Ibrahim Jadallah and Bahaa Subhi Awwad
Chapter
9. Cybersecurity in light of artificial intelligence opportunities
and challenges; Najwan Ibrahim Jadallah
Chapter
10. The Role of Artificial Intelligence in Translation Sites; Sameer
Ahmad Tanni
Part III. Sustainability and Governance
Chapter
11. Cultivating Sustainability: Analysis Study of Green Practices and
Management Strategies in Palestinian Higher Education; Asem Obied
Chapter
12. Digital Leadership in Palestinian universities; Ohoud Yousef
Mazhar
Chapter
13. Does competitive intelligence enhance the market position of
Palestinian companies?; Ammar Zakaria Salem and Bahaa Subhi Awwad
Chapter
14. Exploring the interconnection between governance theories and
finance in the era of digital transformation; Bahaa Subhi Awwad and Ammar
Zakaria salem
Chapter
15. The mediating role of governmental responsibilities and
regulations towards Corporate Social Responsibility: Comparative study ; Tala
Awad, Razan Awadallah Awwad, and Sameer Hamdan
Bahaa Subhi Awwad is an Associate Professor of Financial Management Faculty of Business and Economy, Computerized of Banking & Financial Department, at Palestine Technical University, Kadoorie
