"This book offers a well-written and concise mix of theory, reviews, primary research findings and case studies, across a wide range of agribusiness and agricultural marketing practices from an African perspective with a focus on sustainablilty"--
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organizations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
Daugiau informacijos
primary - post graduate students and researchers in business schools specialising in agriculture, departments of economics, agricultural colleges; international development pracitioners and policy makers secondary; senior undergrduates in economics and agriculture courses; agricultural business consultants
1: Introduction: Envisioning the future of sustainable agricultural
marketing and agribusiness development Section 1: Sustainable Agriculture 2:
Sustainable agriculture development and rural transformation in Zimbabwe:
Exploring the prospects and challenges of the smallholder farming sector 3: A
systematic review of organic farming and organic foods in southern Africa:
towards organics 3.0 4: Youths participation in urban agriculture in Ibadan
Metropolis, Nigeria 5: Human capital management: The conduit for unlocking
agribusiness productivity in Zimbabwe Section 2: Agricultural marketing and
entrepreneurship 6: Smallholder farmers enterprising tendencies and
collective entrepreneurship towards increased incomes and poverty
elimination: A Case of Zimbabwe 7: Factors influencing rural female
entrepreneurs in enhancing livelihoods: a global perspective 8: Sustainable
agricultural supply chains on food security: A systematic literature review
9: Jack of all trades: Explicating the eminence of music in agricultural
marketing for sustainable development in Zimbabwe Section 3: Agricultural
Financing and Investment 10: Financial management for agricultural marketing
and agribusiness development 11: Investment analysis in agribusiness,
mitigating capital risk 12: Block chain technology, sustainability and future
of public input distribution in Zimbabwe Section 4: Agricultural Policy 13:
Re-envisaging agricultural public policy and governance in Zimbabwe:
Prospects and incongruities 14: Resuscitation of neoliberalism in Zimbabwe:
Exploring implications for agriculture policy development 15: Insights for
sustainable rural agribusiness development policy 16: Procurement laws in
agribusiness 17: Agribusiness supply chain resilience 18: Sustainable supply
chains in the agricultural sector 19: Assessing the influence of village
savings and loan associations on climate resilience and food security: A case
of Domboshava, Zimbabwe
Brighton Nyagadza (Edited By) Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe, a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa, a full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books, published by Taylor & Francis, New York (USA), Emerald Insight, United Kingdom (UK), Lexington books published by Rowan & Littlefield, Maryland (USA) and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.
Tanyaradzwa Rukasha (Edited By) Dr. Tanyaradzwa Rukasha is a holder of a PhD in Agricultural Economics from Fort Hare University. Her research interests focus on climate smart agriculture, post-harvest technology for developing countries, technology adoption and diffusion.
