This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe. Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2023, the enclosed chapters explore the global marketing environment discussing the latest technological, economic and social-cultural developments. Featuring theoretical and empirical research and real-life case studies, this book explores topics such as global capital markets and investment financing post COVID-19, sustainable business models, financing alternatives for SMEs, corporate governance, human capital leadership, among others. It is appropriate for academics, researchers, scholars and practitioners in the areas of business, hospitality and tourism.
Exploring Research Trends in Sustainable Business Models A Bibliometric
Analysis.- An Integrated Analysis of Sustainable Tourism in Sicily (Italy).-
Sustainability Innovation in Tourism A Systematic Literature Review.- A
Roadmap for the Postpandemic Aviation Industry.- The Mediating Effect of
Destination Image on Intention to Use a Tourism App.- Contactless Tourism in
the Post-COVID-19 Era: How Ready Are Greek Tourists.- What Can Affect the
Intention to Revisit a Tourism Destination in the Post-pandemic Period
Evidence from Southeast Asia.- Amendments to Public Procurement Contracts in
Times of Crisis.- New Frontiers in Tourism and Hospitality Research An
Exploration of Current Trends and Future Opportunities.- Evolution of Demand
for Portuguese Thermal Spas an Exploratory Data Analysis of Administrative
Data.- Factors Influencing the Tourists Length of Stay in Romanian Mountain
Areas: Case Study of 4 Hotels in Poiana Brasov Resort.- Are Small Towns Smart
Destinations.- The Decentralization of Romanian Tourism through Blockchain
and Non-fungible Tokens A Case Study on Stramosi NFTs.- Approaching Certain
Fundraising Methods and a Revised Theory of Planned Behavior in an
Experimental Framework.- Systematic Reviews and Meta-analyses of Brand Value,
Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness.- Two Decades of
Municipal Bond Trading at the Bucharest Stock Exchange.- Growing Trends in
Adoption of mHealth Apps and Users Perception ofr Availing Healthcare
Services: A Study in Mumbai City
AAdina Letiia Negrua is Professor at the Faculty of Business in Babes-Bolyai Univeristy, Cluj-Napoca, Romania. Her fields of expertise are cross-cultural management, hospitality and tourism management, hotel management and entrepreneurship, wine and restaurant technology. She has published 15 books and over 70 articles in various journals and has presented over 80 papers at various national and international projects, conferences and symposia.
Monica Maria Coro is Associate Professor at the Faculty of Business, Babe-Bolyai University of Cluj-Napoca, Romania. She teaches subjects in the areas of management, tourism, and hospitality. Her research covers topics related to destination management organizations, sustainable tourism, rural tourism, entrepreneurship, and SMEs and adds up to over 80 articles, books, and book chapters published in national and international conferences and reputable journals and books.
