"Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations"--
Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.
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PART I Sustainable Consumer Culture |
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1 | (20) |
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1 Understanding the Nuances Influencing Sustainable Consumer Online Brand Engagement |
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3 | (18) |
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PART II The New Consumption Patterns |
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21 | (36) |
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2 Towards Sustainable Practices during COVID-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the "New Normal" |
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23 | (18) |
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3 A Study on the Consumers' Satisfaction of FinTech Solutions Provided by an Indian Major Bank during COVID Times |
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41 | (16) |
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57 | (36) |
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4 Young Consumers' Green Purchasing Behavior with Reference to Green Marketing |
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59 | (18) |
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5 Green Marketing: A Study of Consumer Perception with the Help of Demographic Factors in Kolkata, West Bengal |
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77 | (16) |
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PART IV Post COVID - Marketing Values |
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93 | (38) |
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6 Factors Triggering Panic Buying Behaviour among Indian Consumers during COVID-19 Pandemic |
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95 | (11) |
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7 Factors Influencing the Growth of E-Pharmacy during Pandemic Times in India |
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106 | (14) |
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8 When the Going Gets Tough, the Tough Gets Going - A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of COVID-19 |
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120 | (11) |
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PART V Sustainable Opportunities |
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131 | (70) |
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9 Sustainability Consciousness: Exploring Consumer's Commitment to Sustainability Ideals and Its Role in the Purchase of Sustainable Beauty Products |
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133 | (14) |
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10 Building Skills for Sustainable Development - A Key for Business Excellence |
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147 | (13) |
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11 A Study to Understand the Behaviour of Indian Consumers towards the Sustainable Attributes of Hotel Industry |
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160 | (7) |
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12 Primer on the Sustainable Consumption |
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167 | (10) |
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13 Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and Providing Sustainable Marketing Solutions: A Study on the Cachar District of Assam |
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177 | (10) |
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14 Exploring the Determinants toward Sustainable Growth in Handicraft Sector |
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187 | (14) |
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PART VI Sustainable Business Strategy |
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201 | (118) |
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15 Scope and Issuance of Green Bonds in India and Abroad (So Far) - An Introspection toward the Existing Literature |
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203 | (9) |
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16 Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in India |
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212 | (17) |
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17 A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the Light of "Airbnb" Catastrophe |
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229 | (12) |
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18 Factors of Self-congruity and Personality Traits in Conjunction and Its Impact on Buying Behavior of Gen Z toward Personal Care Beauty Products |
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241 | (17) |
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19 Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business Continuity |
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258 | (12) |
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20 Mystery Behind the Success Story of `Mad-At-You (M AY)'-Musings from World Class Viral Marketing Efforts-(Capsule Ensemble of Select Events during 2009-2015) |
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270 | (12) |
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21 Factors Affecting the Diffusion of Private-Label Brands: A Review of Literature |
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282 | (18) |
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22 Integration of Sustainability in Business through Finance |
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300 | (9) |
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23 A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in India |
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309 | (10) |
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| Index |
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319 | |
Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations.
Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.
Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.
