Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability.
Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.
Emerging entrepreneurial trends are unpacked along with the strategic opportunities that arise from adopting sustainable practices. It explores how entrepreneurs can align their ventures with evolving consumer preferences for eco-friendly travel while creating impactful, enduring business models. Through a blend of case studies, strategic models, and real-world examples, Sustainable Tourism offers readers a comprehensive guide to shaping a responsible and profitable tourism business.
Addressing themes like responsible tourism, community engagement, and technology-driven solutions, this book empowers readers to navigate the complexities of the tourism market. Entrepreneurs, tourism professionals, and industry stakeholders will find a wealth of opportunities to innovate, lead, and thrive in a sustainable future. Whether you are a business leader, academic, or policy maker, this guide will inspire you to seize opportunities while fostering a sustainable tourism ecosystem.
Foreword; Furqan Qamar
Chapter
1. Understanding Tourism Entrepreneurship: Key Concepts and Insights;
Poonam Khurana, Renuka Kapoor, and Madhu Arora
Chapter
2. Adopting the Triple Bottom Line (TBL) Model for Sustainable
Tourism: An Analysis of Economic, Social, and Environmental Impacts in
Northeast India; Indrajit Dutta and Meenu
Chapter
3. Sustainability and Tourism Entrepreneurship: Challenges and
Motivations of Women Entrepreneurs; Priyanka Chadha, Gitanjali Upadhaya, and
Manpreet Arora
Chapter
4. Experiential Tourism Business Models: Theoretical Exploration and
Model Testing; Mourad Aarabe, Nouhaila Ben Khizzou, Naoual Bouhtati,
Lhoussaine Alla, and Ahmed Benjelloun
Chapter
5. Community Resilience, Social Value and the Jackie Clarke
Collection; Mary OKeeffe
Chapter
6. Marketing for Change: Innovative Strategies for Entrepreneurs to
Foster Sustainable Tourism; Zhanyue Zhang
Chapter
7. Cultural Sustainability: Managing Heritage Monuments for
Responsible Tourism Entrepreneurship; Rahul Kaundal and Suman Sharma
Chapter
8. Innovation, Business Incubation and Skill Development in Startup
Ecosystem: A Scientometric Review of Global Research; Vaishali Dhiman and
Manpreet Arora
Chapter
9. Entrepreneurship Opportunities in Adventure Tourism: Insights from
a Bibliometric Study; Animesh Kumar Sharma, Rahul Sharma, and Rajesh Verma
Chapter
10. Integrating Sustainability and Responsible Entrepreneurship in
Creative Tourism: Trends, Challenges, and Best Practices; Ishani Sharma and
Arun Aggarwal
Chapter
11. Financing Sustainable Tourism Ventures: Innovative Financial
Models and Strategies; Syeda Tayyaba Ijaz
Chapter
12. Harnessing Innovation: Effective Marketing Strategies and
Implementation Challenges for Tourism Entrepreneurs; Barkha and Manisha Soni
Chapter
13. The Emotional Landscape of Tourism Startups: A Literature Review
on Entrepreneurial Challenges and Employee Well-being; Anu Sohal and Manpreet
Arora
Chapter
14. Digital Horizons: A Review on Unleashing the Role of Emerging
Technologies in Transforming Sustainable Tourism; Kanika, Sanjeev Kumar
Sharma, and Upasna Joshi Sethi
Dr Manpreet Arora is Associate Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, and brings over twenty-three years of exemplary teaching and academic expertise.
Dr Anukrati Sharmais an Associate Professor in the Department of Commerce and Management at the University of Kota (A State Govt University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre, Director Office of International Affairs and Chairperson of the Women Cell at the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt State University).
Dr Che-Jen Su is a Distinguished Research Professor in the Department of Restaurant, Hotel and Institutional Management at Fu Jen Catholic University, Taipei, Taiwan.
