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Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time 2nd edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 224 pages, aukštis x plotis x storis: 201x140x10 mm, weight: 268 g
  • Išleidimo metai: 16-Sep-2014
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071841156
  • ISBN-13: 9780071841153
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 224 pages, aukštis x plotis x storis: 201x140x10 mm, weight: 268 g
  • Išleidimo metai: 16-Sep-2014
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071841156
  • ISBN-13: 9780071841153
Kitos knygos pagal šią temą:

The Definitive Guide to Twitter Success Fully Updated and Expanded

FEATURING new statistics, strategies, and case studies

You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:

  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience who wants to connect with you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

Introduction vii
PART 1 Immersion
1 Discovering the Tao of Twitter
3(6)
2 The Tao of Twitter in Action
9(8)
3 The Tao Explained
17(8)
4 The Business Benefits of Twitter
25(14)
5 Tao 1: Finding Your Tribe
39(18)
6 Tao 2: Providing Meaningful Content
57(16)
7 Tao 3: Authentic Helpfulness
73(12)
8 Unraveling Twitter
85(12)
9 #Hashtag-mania
97(8)
10 Lists---the Key to Twitter Sanity
105(10)
11 Twitter Time-Savers
115(12)
12 Balancing Personal and Professional
127(8)
PART 2 Advanced Concepts
13 Next Steps
135(14)
14 Becoming a Top Cat on Twitter Chats
149(6)
15 The Awesome Power of Twitter Search
155(8)
16 Advertising on Twitter
163(14)
17 25 Ideas to Toast Your Competition
177(12)
18 Tao Power: Putting It All Together
189(10)
Notes 199(2)
Acknowledgments 201(2)
Index 203
MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.