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El. knyga: Television and the Political Image: A Study of the Impact of Television on the 1959 General Election

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Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions.



Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

1. Election Television an Unknown Factor
2. Method
3. Political Images
4. The Nature of the Campaign
5. How the Campaign Reached the Electors
6.
Television Electioneering the Viewers Response
7. Changes of Allegiance
during the 1959 Campaign
8. Changes in Political Attitudes
9. The Electors
Knowledge of Party Policies and National Issues
10. The Effects of Television
and Other Media
11. The Characteristics of the Changers
12. Some
Implications
13. Summary of the Findings
Joseph Trenaman and Denis McQuail
Daugiau apie elektronines knygas Daugiau apie elektronines knygas
Pastovi nuoroda: https://www.kriso.lt/db/97810038205816e.html