Preface |
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xiii | |
Introduction: The Bright Light of Public Writing |
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3 | (8) |
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1 Embrace the role of public writer |
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11 | (3) |
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2 Study good public writing--wherever you find it |
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14 | (6) |
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3 Ask yourself these questions to achieve civic clarity |
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20 | (4) |
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4 Slow down the pace of information, especially at points of complexity |
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24 | (5) |
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5 Imagine writing for a single curious reader |
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29 | (3) |
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6 Avoid jargon--or translate it |
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32 | (4) |
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7 Use as few numbers as will get the job done |
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36 | (2) |
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8 Lift the heavy cargo out of the text and put it in a chart or graphic |
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38 | (3) |
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9 Reveal how the reader can use the information |
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41 | (7) |
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10 Quote people who can make things clearer than you can |
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48 | (3) |
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11 Introduce a human being early. Let that person speak |
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51 | (3) |
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54 | (2) |
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13 Cool off. Set aside a draft to make sense of what you think you know |
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56 | (2) |
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14 Eliminate unnecessary information |
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58 | (4) |
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15 Introduce new or difficult elements one at a time |
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62 | (3) |
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65 | (2) |
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67 | (2) |
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18 Apply these tests to see whether you have achieved civic clarity |
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69 | (3) |
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19 Read the public writing on the wall |
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72 | (4) |
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20 To serve the largest audience, write within the first "circle of clarity" |
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76 | (7) |
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21 Write for both those in the know, and those who want to know |
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83 | (5) |
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22 Look for the apt analogy |
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88 | (6) |
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23 Tap into the power of the question |
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94 | (8) |
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24 Make all your writing strategies add up and work together |
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102 | (13) |
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25 Embrace storytelling as a virtue |
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115 | (2) |
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26 Learn the crucial difference between reports and stories |
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117 | (3) |
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27 Remember, "the bigger, the smaller" |
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120 | (4) |
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28 Descend into the underworld- |
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124 | (6) |
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29 Write in service of public ritual |
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130 | (7) |
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30 Frame your story as a mystery to solve |
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137 | (7) |
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31 Avoid the fallacy of the single cause |
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144 | (7) |
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32 Lift readers up when they're down |
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151 | (7) |
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33 Write public stories with a spirit of attention and care |
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158 | (15) |
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34 Write about restoration, not just loss |
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173 | (10) |
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Part III Honesty and Candor |
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183 | (5) |
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36 See it, record it, share it |
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188 | (7) |
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37 Be clear about where you "stand" as a public writer |
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195 | (5) |
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38 Measure your distance from neutrality |
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200 | (6) |
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39 Write to be engaged with the community you serve |
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206 | (4) |
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40 Learn the language of advocacy and partisanship |
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210 | (4) |
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214 | (13) |
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42 Consider when an untruth becomes a lie |
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227 | (5) |
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43 Debunk misinformation without calling more attention to it |
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232 | (6) |
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44 Write with integrity in the plain style |
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238 | (6) |
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45 Check facts in the public interest |
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244 | (7) |
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46 See things anew as a conceptual writer |
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251 | (9) |
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47 Learn the best practices of science writers |
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260 | (9) |
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48 Teach the next generation of public writers |
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269 | (6) |
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49 Share the spirit of good writing |
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275 | (4) |
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50 Keep reading to perfect your craft |
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279 | (6) |
Acknowledgments |
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285 | (4) |
Permissions Acknowledgments |
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289 | (2) |
Index |
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291 | |