As the first comprehensive book on theorizing indigenous Nigerian knowledge systems in communication, media and culture, this seminal work seeks to excavate, reclaim and recenter indigenous knowledge and perspectives in understanding the complexities of Nigerian communication, media, and cultural practices. This volume also seeks to de-westernize, decolonize, and domesticate African communication scholarship by bringing together seasoned communication and media scholars to develop communication and media theories rooted in the Nigerian perspective, drawing from the countrys status as the most populous Black nation on earth, and its rich sociocultural communication traditions. These contributions aim to challenge and dismantle the long-standing dominance of Euro-American epistemological frameworks in the field. Established and emerging African communication and media scholars are beginning to rethink and question the application of Western communication and media-based theories to indigenous African communication and media experiences, exploring their creation, content, reception, encoding, decoding, as well as their cultural and contextual aspects. These Afro-ethno-communicative postulations help in identifying how these theories align or diverge from the unique cultural and traditional communicative experiences of the indigenous African people. In light of this awareness, the book seeks to revolutionize the way African scholars apply African and Western theories to interpret local media and communication phenomena in Africa and the diaspora. It emphasizes a shift towards recognizing and embracing emerging non-western indigenous theories, showcasing their potential to break away from homogenization and serve as catalysts for progressive advancements in academic African scholarship.
Introduction.-Theorizing and Integrating Indigeonus Nigerian
Sociocultural Communication Knowledge in Interpreting Our Everyday
Experiences.-Chapter1.-Minding Culture And Its Impact On Apologia In
Communication Theory.-African Collectivism Cultural Case.-Chapter
2.-Theorizing Social Media As The New Village Square For Traditional African
Moonlight Tales.-Chapter3.- Demoluwabi.-Ontologizing The Idea of Democracy In
Africa.-ShugabanKasa Mediated Glocal Influence Theory.-Chapter 4Examining BBC
and VOA Hausa Services Role in Nigeris Presidential
Elections-2003-2023.-Chapter5.-Noahic Theroy Of Balanced Media
Narrative.-Chapter6.-Retheorizing Western Feminist Theory Through The Yoruba
Concept Of IYA Abiye.-Chapter7.-Representing Home.-Crystallizing Ese ILE
Theory In Nollywood Films And Its Implications For Narrative
Identity.-Chapter8.-Introducing Ko Ko Ko Ogbare Theory of Collective Identity
in Urhobo Indigenous Communicative Setting.-Chapter9.-Proverbs As African
Communication Theories.-Chapter10.-Proverbialism Theory.-Owe LEsin Oro, Bi
Oro BA Sonun,Owe La Fi Un Waa-As Search Engine
Theory.-Chapter11.-Regurgitation.-A Theory For Interpreting And Understanding
Igbo Proverbs.-Chapter 12.-The Concept Of Yoruba Jegudujera Narratives And
Nigerian Style Of Corrupt Journalistic Practice.-Chapter13.-Eba Ebot Media
Theory(EEMIT).-Laying The Frame Work.-Chapter14.-Odudu Ikpaison
Media-Sociology Theroy(Oimst).-Chapter15.-Repositioning Abokism Theory.-From
Southern Nigeria Cultural Stereotype Imagination To Northern Music
Reconstruction.-Chapter 16Re-Examining Political Economy Of News Realayed By
The Nigerian Mass Media.-EbiEba Theory In Perspective.-Chapter17News
Consumption, Digitization And Political Economy Of Media Convergence In The
Day-To-Day Nigerian Life.-Chapter18.-Soro Soke And The Digital Public
Agenda.-Making A Case For A New Theorization Of Agenda
Setting.-Chapter19.-Social Inclusion Behavioural Change Theory(SIBCT) Of
Development.-Chapter 20.-New Theoretical FrameWork For Urban Poverty
Reporting In Nigeria.Chapter21.-Theorizing Child Nutrition And Survival
Communication From A Nigerian Perspective.-Lessons From Exclusive
Breastfeeding Study In Ogun State.-Chapter 22.O-S-M-R/Tricycle
Model.-Conceptual Framework For Understanding Communication In
Africa.-Chapter23.- Push -ICT Theory.
Dr. Unwana Samuel Akpan is a multidisciplinary media scholar-practitioner with over two decades of broadcast experience. He has been a Visiting Scholar at the Department of Communication, Culture and Media Studies (CCMS), Cathy Hughes School of Communication and Media Studies, Howard University, Washington DC, USA. He is the Editor of the University of Lagos Communication Review. He started his career with The Federal Radio Corporation of Nigeria, and was deployed to The National Broadcast Academy, its training arm, after obtaining his Ph.D in Mass Communication. He is presently a lecturer in the Department of Mass Communication, University of Lagos, Akoka-Lagos, Nigeria. He has delivered several research papers at international conferences. His research and teaching investigate and explore Broadcast Contents, Sport Communication, African Communication Systems, Diaspora Communication Studies, and Media Aesthetics. He has authored/edited books, and published articles in reputable international and national journals.
