El. knyga: Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations [Taylor & Francis e-book]

"This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences. It looks at how women lead, the influence of the socialization process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in public relations around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in public relations? The authors of each chapter conducted original interviews with women working in PR within their own country, using a shared qualitative methodology and the same analysis theory to derive relatable findings. In particular they are exploring the influence of early socialization to leadership styles, and authors use the 'bloke-ification framework', initially developed in journalism studies, to assesswhether women who demonstrate 'blokish' characteristics and who were socialized with boys demonstrate also masculine leadership characteristics, and how other women respond to this. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology"--