This reference book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological chapters. Together, these chapters discuss the research and application of Traffic Safety Culture as an important approach to traffic safety, including the vision of zero traffic fatalities and serious injuries.
Traffic crashes are a significant cause of death and debilitating injury worldwide, especially in low- and middle-income countries. Whereas most traditional safety efforts teach safe behavior (education), punish risky behavior (enforcement), or design the environment to minimize crash injury resulting from those behaviors (engineering), there is also the need to understand the culture of our social environments that influence our concern for traffic safety and choice of behaviors.
As a result, there is growing interest in the concept of Traffic Safety Culture. However, this concept is relatively new and is not yet supported by a robust theoretical foundation or amassed large body of research. The goal of this book is to create a theoretical foundation and methodological framework for using traffic safety culture, including the discussion of best practices for developing, implementing and evaluating culture-based strategies.
This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Preface; Barry Watson, Nicholas Ward and Katie Fleming-VoglDefinition
Chapter
1. Building a Culture of Safety: Contributions from Public Health;
David Sleet
Chapter
2. Ten Principles of Traffic Safety Culture; Nicholas Ward, Jay Otto,
and Kari Finley
Chapter
3. Traffic Safety Culture and the Levels of Value Internalization: A
List of Alterable Factors; Christopher Schlembach and Susanne Kaiser
Chapter
4. Guidance for the Measurement and Analysis of Traffic Safety
Culture; Jay Otto, Nicholas Ward, and Kari Finley
Foundation
Chapter
5. The Traffic Safety Culture of (European) Car Drivers:
Operationalizing the Concept of TSC by Re-Analyzing the SARTRE 4 Study;
Christian Brandstätter, Christopher Schlembach, Gerald Furian & Susanne
Kaiser
Chapter
6. Social Capital and Traffic Safety; Matthew Nagler
Chapter
7. The Central Role of Community Participation in Traffic Safety
Culture; Eric Austin and Kelly Green
Chapter
8. Safety Citizenship Behavior: A complementary paradigm to improving
safety culture within the organizational driving setting; Darren Wishart,
Bevan Rowland and Klaire Somoray
Chapter
9. The Network Response: Building Structured Partnerships to Enhance
Traffic Safety; Eric Austin
Chapter
10. Leadership and Change Management; William Schell
Application
Chapter
11. Workplace Road Safety and Culture: Safety Practices for Employees
and the Community; Sharon Newman and Carlyn Muir
Chapter
12. Applying the Traffic Safety Culture Approach in Low and
Middle-Income Countries; Mark King, Barry Watson and Judy Fleiter
Chapter
13. The Australian Experience with Road Safety Advertising Campaigns
in Improving Traffic Safety Culture; Ioni Lewism Barry Elliott, Sherrie-Anne
Kaye, Judy Fleiter and Barry Watson
Chapter
14. Designing and Evaluating Road Safety Advertising Campaigns; Ioni
Lewis, Sonja Forward, Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and
Barry Watson
Epilogue; Kari Finley, Jay Otto, and Nicholas Ward
Professor Nicholas John Ward is Professor of Industrial and Management Systems Engineering and Director of the Center for Health and Safety Culture at Montana State University, USA. Professor Barry Watson is Global Road Safety Expert at the Centre for Accident Research & Road Safety, Queensland (CARRS-Q), Queensland University of Technology, Australia. Katie Fleming-Vogl is State Programme Administrator for the Minnesota Department of Transportation, USA.
