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El. knyga: Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders

4.50/5 (5 ratings by Goodreads)
  • Formatas: 144 pages
  • Išleidimo metai: 30-Oct-2018
  • Leidėjas: CRC Press
  • Kalba: eng
  • ISBN-13: 9781351266543
Kitos knygos pagal šią temą:
Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and LeadersDidesnis paveikslėlis
  • Formatas: 144 pages
  • Išleidimo metai: 30-Oct-2018
  • Leidėjas: CRC Press
  • Kalba: eng
  • ISBN-13: 9781351266543
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We are living in fascinating times, when the power of technology is not just reshaping, but is transforming the globe in unprecedented ways. These include the ability to connect with anyone across the globe in an instant using a tiny device in the palm of our hands to the availability of self-learning systems to take over, not only the most mundane of tasks, but the most sophisticated tasks previously thought to be performable only by superior human faculties.

Regardless of whether you consider this progress to be beneficial to society or harmful, these technological advancements are here to stay. On one hand, these current transformational technological advancements threaten this stability of society. On the other hand, they present an opportunity for all of us to awaken our inner entrepreneurs.

This book makes the transition from an employee to an entrepreneur smooth for the masses. Many of us have ideas to improve this world in some way and even feel strongly about some of those ideas at a deeper level. However, we find ourselves perplexed on two levels:

1. Where to start when building an idea into a business?

2. What are the various dimensions and activities needed to launch an idea into a business?

This book will introduce you to a structured framework, called Transform3+1, to transform your idea into a business by following simple and specific steps spread across four stages. The framework is grounded in the belief that all solutions solve human problems using technology or otherwise. The first stage will help you understand the problem facing your target user by building empathy. Once you understand the problem, comes the stage of devising a solution in an iterative manner through prototyping the new concept and validating with the user. Most start-ups fail not because they didnt find the right problem to solve for the target user or that their solution lacked technological prowess but because they could not figure out a sustainable business model. Third stage will focus on crafting a business model. And the final stage introduces you to a unique approach of managing risk associated with your venture.

This unique framework leverages the principles of Design Thinking, agile development, and lean start-up combined in an easy to follow manner by anyone and helps transform ideas into business in a short timeframe with little or no investment.
Foreword xiii
Acknowledgments xvii
Preface xix
1 Democratizing Entrepreneurship
1(12)
1.1 Why Another Book on Entrepreneurship?
2(1)
1.2 A Mind-set for Growth
2(1)
1.3 Basic Essence of This Innovation Approach
2(1)
1.4 A Primer on Design Thinking
3(6)
1.4.1 Traditional Approach
4(1)
1.4.2 The New Design Thinking Approach
5(1)
1.4.3 Empathy
5(1)
1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution
5(3)
1.4.5 Collaboration with Diverse Perspectives
8(1)
1.4.6 Build Prototype
8(1)
1.4.7 Get Feedback from Target User
8(1)
1.4.8 Iterate
8(1)
1.5 Mind-sets for Design Thinking
9(1)
1.6 Creative Leadership
9(1)
1.7 Best Way to Get the Best out of This Approach
9(4)
1.7.1 Build a Team
9(1)
1.7.2 Review the Framework with the Team
10(1)
1.7.3 Collaborative Engagement
10(1)
1.7.4 Capture Assumptions
10(1)
1.7.5 Guidance
11(2)
2 The Three Stages Plus One
13(10)
2.1 Let Your Curiosity Drive Your Endeavor
14(3)
2.1.1 Questions for the First Stage
15(1)
2.1.2 Questions for the Second Stage
16(1)
2.1.3 Questions for the Third Stage
16(1)
2.1.4 Questions for the Fourth Stage
17(1)
2.2 Failing Early, and Failing Fast
17(1)
2.3 The Problem Statement
18(2)
2.3.1 Template
18(1)
2.3.2 Example
19(1)
2.3.3 Guidance
19(1)
2.3.3.1 Session Lead
19(1)
2.3.3.2 Three-minute Self-brainstorm
19(1)
2.3.3.3 Team Brainstorm
19(1)
2.3.3.4 Document Assumptions
20(1)
2.4 Overview of the Transform3+1 Framework
20(3)
3 Stage 1: Understand Problem to Grasp Desirability
23(24)
3.1 Step 1: Stakeholders
23(4)
3.1.1 Target Stakeholders
24(1)
3.1.2 Connected Stakeholders
24(1)
3.1.3 Influenced Stakeholders
24(1)
3.1.4 Stakeholder Template
24(1)
3.1.5 Guidance
25(1)
3.1.5.1 Session Lead
25(1)
3.1.5.2 Three-minute Self-brainstorm
26(1)
3.1.5.3 Team Brainstorm
26(1)
3.1.5.4 Document Assumptions
27(1)
3.1.5.5 Review Prior Steps
27(1)
3.2 Step 2: Research
27(10)
3.2.1 Planning
28(1)
3.2.2 Empathetic Observation
28(1)
3.2.3 Genuine Curiosity
28(1)
3.2.4 Being Inquisitive Is Good, Without Being Intrusive!
29(1)
3.2.5 Adopt a Beginner's Mind-set
29(1)
3.2.6 Don't Judge
29(1)
3.2.7 Question Everything
30(1)
3.2.8 Be Genuinely Curious
30(1)
3.2.9 Find Patterns
30(1)
3.2.10 Listen, Intently
30(1)
3.2.11 Suggestions for User Engagement
30(1)
3.2.12 Engagement Guidelines with the User
31(1)
3.2.12.1 Guidelines for Interviewer
31(1)
3.2.12.2 Guidelines for Note Taker
31(1)
3.2.12.3 Sample Questions for Interview
32(2)
3.2.13 Template
34(1)
3.2.14 Example
35(1)
3.2.14.1 Guidance
35(1)
3.2.14.2 Team Brainstorm
36(1)
3.2.14.3 Document Assumptions
37(1)
3.3 Step 3: Persona
37(3)
3.3.1 Template
37(1)
3.3.2 Example
38(1)
3.3.2.1 Guidance
38(1)
3.3.2.2 Document Assumptions
39(1)
3.3.2.3 Review Prior Steps
39(1)
3.4 Step 4: Current Journey
40(3)
3.4.1 Current Journey Template
40(1)
3.4.2 Current Journey Example
41(1)
3.4.2.1 Guidance
41(1)
3.4.2.2 Document Assumptions
42(1)
3.4.2.3 Review Prior Steps
43(1)
3.5 Step 5: User's Perspective
43(4)
3.5.1 Template
43(1)
3.5.2 Example
44(1)
3.5.2.1 Guidance
44(1)
3.5.2.2 Document Assumptions
45(1)
3.5.2.3 Review Prior Steps
45(2)
4 Stage 2: Devise Solution to Determine Feasibility
47(32)
4.1 Step 6: Ideation
47(6)
4.1.1 Guidance
48(1)
4.1.1.1 Session Lead
48(4)
4.1.1.2 Document Assumptions
52(1)
4.1.1.3 Review Prior Steps
52(1)
4.2 Step 7: Prioritization
53(3)
4.2.1 Template
53(1)
4.2.2 Example
53(1)
4.2.3 Guidance
53(3)
4.2.3.1 Document Assumptions
56(1)
4.2.3.2 Review Prior Steps
56(1)
4.3 Step 8: End-to-end Experience Vision
56(4)
4.3.1 Template
57(1)
4.3.2 Example
58(1)
4.3.3 Guidance
59(1)
4.3.3.1 Document Assumptions
60(1)
4.3.3.2 Review Prior Steps
60(1)
4.4 Steps 9 and 10: Prototype and Test
60(11)
4.4.1 Prototyping
60(2)
4.4.2 Testing
62(3)
4.4.3 Do's and Don'ts for Session Lead
65(1)
4.4.3.1 Do's
66(1)
4.4.3.2 Don'ts
67(1)
4.4.4 Do's and Don'ts for Note Taker
68(1)
4.4.4.1 Do's
68(1)
4.4.4.2 Don'ts
69(1)
4.4.5 User Feedback Template
70(1)
4.4.6 Example
70(1)
4.4.7 Guidance
71(1)
4.4.7.1 Document Assumptions
71(1)
4.4.7.2 Review Prior Steps
71(1)
4.5 Step 11: Use Case
71(3)
4.5.1 Template
72(1)
4.5.2 Example
73(1)
4.5.3 Guidance
73(1)
4.5.3.1 Document Assumptions
73(1)
4.5.3.2 Review Prior Steps
74(1)
4.6 Step 12: Experience Implications
74(5)
4.6.1 Template
74(1)
4.6.2 Example
75(1)
4.6.3 Guidance
76(1)
4.6.3.1 Document Assumptions
77(1)
4.6.3.2 Review Prior Steps
77(2)
5 Stage 3: Craft Business to Know Viability
79(30)
5.1 Step 13: Business Context
79(6)
5.1.1 Business Context Template
83(1)
5.1.2 Example
84(1)
5.1.3 Guidance
84(1)
5.1.3.1 Document Assumptions
85(1)
5.1.3.2 Review Prior Steps
85(1)
5.2 Step 14: Value Proposition
85(6)
5.2.1 Template
89(1)
5.2.2 Example
90(1)
5.2.3 Guidance
90(1)
5.2.3.1 Document Assumptions
91(1)
5.2.3.2 Review Prior Steps
91(1)
5.3 Step 15: Business Model
91(12)
5.3.1 Value Proposition
93(1)
5.3.2 Value Delivery
94(1)
5.3.3 Value Creation
95(1)
5.3.4 Value Partnering
95(2)
5.3.5 Value Capture
97(1)
5.3.6 Value Funding
98(1)
5.3.7 Template
99(1)
5.3.8 Guidance
100(1)
5.3.8.1 Document Assumptions
100(1)
5.3.8.2 Review Prior Steps
100(1)
5.3.9 Bringing It All Together
100(3)
5.4 Step 16: Elevator Pitch
103(6)
5.4.1 Template
103(1)
5.4.1.1 Short Version
103(1)
5.4.1.2 Longer Version
104(2)
5.4.2 Example
106(1)
5.4.3 Guidance
107(1)
5.4.3.1 Document Assumptions
108(1)
5.4.3.2 Review Prior Steps
108(1)
6 Stage 4: Manage Risk to Handle Uncertainty
109(6)
6.1 Step 17: Assumptions
109(3)
6.1.1 Impact
110(2)
6.1.2 Template
112(1)
6.2 Step 18: Risk Assessment
112(3)
6.2.1 Calculation
113(2)
7 Go Ahead and Transform Your Idea
115(2)
About the Author 117(2)
Index 119
Muhammad Mashhood Alam is a Senior Director, Innovation & Digital Transformation at SAPs Design & Co-innovation Center. He is a senior business innovation leader with a unique blend of business, technology and design expertise. He drives co-innovation and Digital Transformation, Innovative Thinking, Innovation Center setup and out of the box approaches to identifying and solving problems leveraging cutting edge technologies including Machine Learning, Internet of Things, Blockchain, Computer Vision, Chat bots, Cloud, Big Data, Mobile and networks. He excels at orchestrating and leading highly immersive engagements with C-level executives and directors to align strategy and generate ideas for new business models. In addition, he is a consistent over-achiever with six US Patents and two prestigious global awards.
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