'This original book lays bare the facts about our tribal natures and shows how the deeply human tendencies that have brought us to the precipice of disaster might still be used to save us. Penetrating, illuminating, and not to be missed!' - Daniel Gilbert, author of Stumbling on Happiness, Professor of Psychology, Harvard 'A riveting read that will challenge you to rethink your core beliefs' - Adam Grant, bestselling author of Hidden Potential, host of Re: Thinking, and Wharton Professor 'Provocative, useful idea. Absolutely spot-on, timely message' - Chip Heath, author of The Power of Moments and Professor of Organizational Behavior, Stanford 'Tribal challenges the conventional wisdom around culture and offers a vision for collective change that can bring about a better future for all of us' - Arianna Huffington, author of Thrive and founder of HuffingtonPost 'There is no future, good or bad, without tribalism. This eye-opening book will change the way you think about why we behave the way we do' - Scott Galloway, author of The Algebra of Wealth, Professor of Marketing, NYU 'Brilliantly, Michael Morris flips the script on the impact of tribalism in modern life' - Robert Cialdini, author of Influence and Pre-suasion, Professor of Psychology, Arizona State 'You'll tear through it and realize that you've learned something that changes your understanding of human nature, nurture, and their fascinating interplay' - Amy Cuddy, author of Presence, Professor, Harvard Business School 'An extremely useful guide to how cultures - from informal clubs to nation states - operate and how they can be changed' - Richard Nisbett, author of The Geography of Thought, founder of the Culture and Cognition Program, University of Michigan 'A consummate storyteller and astute observer, Michael Morris has written a masterpiece' - Sonja Lyubomirsky, author of The How of Happiness, Professor of Psychology, UC-Riverside Near perfect business book. Culture, history, custom and practice: wisdom distilled into actionable stories - Julia Hobsbawm, author of The Nowhere Office 'A deep, timely and optimistic look at how to harness our innate tribal instincts to positive effect, rather than allowing them to divide' - Financial Times Books of the Year Tribal presents a potentially powerful framework for thinking about how we might bring about positive cultural change to address the myriad global challenges we face - Ian Hughes, Irish Times
