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El. knyga: Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability

  • Formatas: 280 pages
  • Serija: Ultimate Series
  • Išleidimo metai: 03-Aug-2018
  • Leidėjas: Kogan Page Ltd
  • Kalba: eng
  • ISBN-13: 9780749481674
  • Formatas: 280 pages
  • Serija: Ultimate Series
  • Išleidimo metai: 03-Aug-2018
  • Leidėjas: Kogan Page Ltd
  • Kalba: eng
  • ISBN-13: 9780749481674

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Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters.

Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.

About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Read this first viii
1 Cover letters: the secret weapon in your job search
1(5)
Six tactics that help your cover letter work
2(4)
2 Six successful cover letters
6(13)
A cover letter when you do not know of a specific job opening
7(1)
When you do not know of a specific job opening
8(1)
When you do not know of a specific job opening
9(1)
The executive briefing
10(1)
A cover letter in response to an online job posting
10(1)
An executive briefing e-mail
11(1)
E-mail response to online job posting (legal administrator)
12(1)
Recruitment agencies and executive recruiter
13(1)
Letter to a recruitment agency
14(1)
Networking letters
15(1)
The broadcast letter
16(1)
Networking letter (computer and information systems manager)
17(1)
Broadcast letter
18(1)
3 Know the job, know your customer
19(4)
The target job deconstruction
20(3)
4 Develop your professional identity
23(7)
Identifying the components
23(1)
Transferable skills
24(2)
Professional values
26(1)
Business values
27(1)
Identifying your competitive difference
27(1)
Weaving your professional identity into letters
28(2)
5 Elements of a great cover letter
30(13)
Differences between electronic and print cover letters
30(1)
Cover letter ingredients
31(1)
What makes a cover letter work?
31(1)
Starting the letter
32(1)
When you have a referral or prior frame of reference
32(1)
When you have no referral and no job posting
33(1)
When you are responding to a job posting
34(1)
Presenting yourself
35(2)
Make it clear to the reader that you want to talk
37(3)
A question of money
40(2)
Contact information
42(1)
6 Assembling your job search letter
43(7)
Varying sentence structure
46(1)
K.I.S.S. (keep it simple, stupid)
46(1)
Voice and tense
47(1)
Length
48(2)
7 How to polish and edit your letters for maximum impact
50(14)
Readability
51(1)
How long should it be?
52(1)
Avoid acronyms and professional slang
52(1)
Give action to your statements with verbs
52(2)
Vary sentence length
54(1)
How to brighten the page
55(1)
E-mail considerations
56(4)
Traditional mail still works
60(1)
Checklist
61(2)
Proofing and printing
63(1)
8 The plan of attack
64(14)
Online job postings
64(1)
Internet research tactics for finding names
65(1)
Who to target in your job search
66(1)
Networking
66(8)
Names increase your options
74(1)
Sending out your cover letters
74(1)
A plan for a direct approach
75(1)
This is not your last job search
75(1)
Follow-up: a cautionary tale
76(1)
Follow-up calls work
76(1)
Use a contact tracker
77(1)
Cover letters: the key to your job search
77(1)
9 Sample letters
78(182)
Index 260
Martin John Yate is an internationally best-selling author. He has held major posts as a director of training and personnel for several international companies. His best-selling book Great Answers to Tough Interview Questions is now in its 8th edition and has sold over 5 million copies. He is also the author of the highly successful Ultimate CV, both published by Kogan Page.