| Preface What's Under the Hood? |
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This Book Has Lots of RAM |
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| Chapter 1 Why eBay Is the Most Powerful Global Marketplace |
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1 | (10) |
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2 | (1) |
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eBay's Offerings for Buyers and Sellers |
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3 | (4) |
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A Culture of Entrepreneurship |
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7 | (1) |
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eBay Invests for the Future |
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8 | (1) |
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Buyer and Seller Protections |
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9 | (2) |
| Chapter 2 The Essentials of eBay Trading |
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11 | (18) |
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It's Time for Assimilation |
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12 | (1) |
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Exploring eBay's Homepage: The Never-Ending Journey |
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13 | (6) |
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19 | (2) |
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21 | (4) |
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Connecting with the eBay Community |
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25 | (4) |
| Chapter 3 Buying Like an eBay MVP |
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29 | (30) |
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30 | (4) |
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34 | (7) |
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Things You Must Do Before You Buy |
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41 | (7) |
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48 | (2) |
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Keeping Track of Purchases |
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50 | (2) |
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Avoiding (and Resolving) Buying Issues |
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52 | (4) |
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Foreign Sourcing-Your Responsibilities and Liabilities (and a Warning for Duty Dodgers) |
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56 | (3) |
| Chapter 4 On the Prowl for Epic Merchandise |
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59 | (20) |
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60 | (1) |
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61 | (7) |
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Drop-Shipping for Hassle-Free Selling |
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68 | (2) |
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Second-Quality Goods for First-Rate Returns |
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70 | (2) |
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Handling Customer Returns |
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72 | (1) |
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72 | (3) |
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75 | (4) |
| Chapter 5 Boosting Opportunity-Advanced Techniques and Tips |
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79 | (24) |
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80 | (1) |
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When eBay Goes on a Date with Google |
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81 | (2) |
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83 | (15) |
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98 | (1) |
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99 | (4) |
| Chapter 6 Partnering with eBay (Make Money Selling Nothing!) |
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103 | (22) |
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104 | (1) |
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105 | (3) |
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The Gadgets and Gizmos That Generate Affiliate Money |
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108 | (7) |
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115 | (1) |
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116 | (1) |
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Using Reports to Track Your Profits |
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117 | (3) |
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To Shorten, or Not to Shorten: That Is the Question |
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120 | (2) |
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Next Steps-Making Big Money |
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122 | (3) |
| Chapter 7 Become an Incredible eBay Seller |
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125 | (12) |
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The Key Points of eBay Selling |
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125 | (1) |
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Make Sure It's Legal and Allowed |
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126 | (3) |
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129 | (5) |
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Recommendations and Personalization |
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134 | (3) |
| Chapter 8 Get Down to Selling Brass Tacks |
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137 | (62) |
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Researching Products and Pricing |
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137 | (8) |
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Preparing Your Products Before Listing |
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145 | (9) |
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Using Images to Make Your Listings Pop |
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154 | (6) |
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Which Format Should You Choose? |
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160 | (10) |
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170 | (24) |
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Seller Hub: Your eBay Nerve Center |
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194 | (5) |
| Chapter 9 Stunning and Stimulating Buyers with Visual Merchandising |
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199 | (14) |
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Visual Interest Is Easier Done Than Imagined |
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200 | (2) |
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202 | (1) |
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203 | (3) |
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206 | (4) |
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Collection-Based Merchandising |
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210 | (1) |
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211 | (1) |
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211 | (2) |
| Chapter 10 Masterful Customer Service |
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213 | (16) |
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214 | (4) |
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218 | (3) |
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Handling Customers Who Haven't Paid |
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221 | (1) |
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Handling Buyers with Urgent Questions |
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221 | (2) |
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Handling Buyers Who Want to Renegotiate |
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223 | (2) |
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The Fundamentals of Feedback |
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225 | (4) |
| Chapter 11 The Art of Promotion |
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229 | (26) |
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The Power of Promoted Listings |
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230 | (4) |
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Making Offers to Watchers |
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234 | (1) |
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Other Ways to Turn Lurkers into Buyers |
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234 | (4) |
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Handling Offers on Auctions |
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238 | (1) |
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Setting Your Prices to Signify Quality |
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239 | (2) |
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241 | (2) |
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243 | (1) |
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Running a Branded eBay Store |
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244 | (11) |
| Chapter 12 Organizing and Storing |
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255 | (6) |
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Keeping Out Critters and Dust Bunnies |
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258 | (1) |
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259 | (1) |
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Security and Inventory Control |
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259 | (2) |
| Chapter 13 Pick, Pack, and Ship |
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261 | (10) |
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Sourcing Shipping Supplies |
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262 | (1) |
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Selecting the Right Shipping Service |
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263 | (1) |
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The Big Deal with Media Mail |
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264 | (1) |
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265 | (1) |
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Rushing Your Delivery Options |
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265 | (1) |
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Handling Fragile or Delicate Items |
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266 | (1) |
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Coping with Loss and Damage |
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266 | (2) |
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Protecting Yourself from Buyer Disputes |
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268 | (1) |
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Preventing Shipping Errors and Mishaps |
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269 | (2) |
| Chapter 14 The Back Office |
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271 | (6) |
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Selecting Your Legal Structure |
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272 | (1) |
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272 | (1) |
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273 | (2) |
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275 | (2) |
| Chapter 15 Scaling It Up |
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277 | (8) |
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Growing Beyond the Bedroom or Basement |
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277 | (2) |
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Expanding Your Team as Your Business Grows |
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279 | (1) |
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280 | (1) |
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281 | (2) |
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283 | (2) |
| About the Author |
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285 | (2) |
| Index |
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