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Ultimate Startup Book: Find Your Big Idea; Write Your Business Plan; Master Sales and Marketing [Minkštas viršelis]

  • Formatas: Paperback / softback, 448 pages, aukštis x plotis x storis: 216x134x40 mm, weight: 440 g
  • Išleidimo metai: 02-Apr-2020
  • Leidėjas: Teach Yourself
  • ISBN-10: 1473688701
  • ISBN-13: 9781473688704
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 448 pages, aukštis x plotis x storis: 216x134x40 mm, weight: 440 g
  • Išleidimo metai: 02-Apr-2020
  • Leidėjas: Teach Yourself
  • ISBN-10: 1473688701
  • ISBN-13: 9781473688704
Kitos knygos pagal šią temą:
If you want to be the best, you have to have the right skillset.

From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes and key ideas you need and bring it all together with practical exercises.

This is your complete course in entrepreneurship.

ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Part 1 Your Start Your Own Business Masterclass
Introduction
7(1)
Chapter 1 Getting started
8(16)
Chapter 2 The right tools for the job
24(14)
Chapter 3 Getting the money right
38(14)
Chapter 4 Communicating effectively
52(12)
Chapter 5 Taming the telephone
64(14)
Chapter 6 How to conduct yourself
78(14)
Chapter 7 Setting up reminders and tripwires
92(21)
7 × 7
104(9)
Part 2 Your Successful Business Plans Masterclass
Introduction
113(1)
Chapter 8 Understanding business plans
114(14)
Chapter 9 Making preparatory notes
128(14)
Chapter 10 Composing the commercial section
142(14)
Chapter 11 Compiling the financial section
156(16)
Chapter 12 Adding the appendices
172(12)
Chapter 13 Submitting a business plan
184(14)
Chapter 14 Presenting a business plan
198(19)
7 × 7
210(7)
Part 3 Your Successful Selling Masterclass
Introduction
217(1)
Chapter 15 Jump-start your success formula
218(14)
Chapter 16 Develop product and service expertise
232(10)
Chapter 17 Grasp the buying motives
242(12)
Chapter 18 Conquer objections: turn them to your advantage
254(12)
Chapter 19 Master successful presentations and closings
266(16)
Chapter 20 Create action-provoking systems
282(14)
Chapter 21 Implement motivation and support systems
296(21)
7 × 7
310(7)
Part 4 Your Small Business Marketing Masterclass
Introduction
317(1)
Chapter 22 Preparing the ground
318(14)
Chapter 23 Sowing the seeds
332(20)
Chapter 24 Cultivating your crop
352(16)
Chapter 25 Harvesting your crop
368(20)
Chapter 26 Harvesting your crop (continued)
388(16)
Chapter 27 Growing new crops
404(20)
Chapter 28 Knowing how much your crops will yield
424(18)
7 × 7
436(6)
Answers 442(1)
Notes 443
Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.