Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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10 | (2) |
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12 | (2) |
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14 | (2) |
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16 | (2) |
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Aesthetic-Usability Effect |
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18 | (2) |
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20 | (2) |
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22 | (2) |
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24 | (2) |
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34 | (2) |
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36 | (2) |
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38 | (2) |
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48 | (2) |
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50 | (2) |
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52 | (2) |
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54 | (2) |
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56 | (2) |
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58 | (2) |
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60 | (2) |
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62 | (2) |
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64 | (2) |
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66 | (2) |
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68 | (2) |
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70 | (2) |
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72 | (2) |
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74 | (2) |
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76 | (2) |
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78 | (2) |
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Figure-Ground Relationship |
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80 | (2) |
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82 | (2) |
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84 | (2) |
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Flexibility-Usability Tradeoff |
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86 | (2) |
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88 | (2) |
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90 | (2) |
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92 | (2) |
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94 | (2) |
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96 | (2) |
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98 | (2) |
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100 | (2) |
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102 | (2) |
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104 | (2) |
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106 | (2) |
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108 | (2) |
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110 | (2) |
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112 | (2) |
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114 | (2) |
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116 | (2) |
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118 | (2) |
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120 | (2) |
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126 | (2) |
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128 | (2) |
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130 | (2) |
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132 | (2) |
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134 | (2) |
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136 | (2) |
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Most Average Facial Appearance Effect |
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138 | (2) |
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140 | (2) |
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142 | (2) |
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144 | (2) |
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146 | (2) |
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148 | (2) |
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Performance Versus Preference |
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150 | (2) |
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Picture Superiority Effect |
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152 | (2) |
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154 | (2) |
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156 | (2) |
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158 | (2) |
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162 | (2) |
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164 | (2) |
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178 | (2) |
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180 | (2) |
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182 | (2) |
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184 | (2) |
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186 | (2) |
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188 | (2) |
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190 | (2) |
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192 | (2) |
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Three-Dimensional Projection |
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194 | (2) |
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196 | (2) |
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204 | (2) |
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206 | (2) |
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208 | (2) |
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210 | (2) |
| Index |
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212 | (2) |
| Credits |
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214 | (1) |
| Acknowledgments |
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215 | (1) |
| About the Authors |
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216 | |
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: How Colors Affect You: What Science Reveals available from The Great Courses, and The Science of Logo Design available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
