El. knyga: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

The design we see - whether a marketing campaign or a museum exhibit, a video game or a complex control system - is the culmination of many concepts and practices brought together from 21 variety of disciplines. Because no one person can be a master of all of these disciplines, designers have had to search through different references and resources to find the information and know-how required to make a design work, until now.Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easyto navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the 80/20 Rule to Chunking, from Baby-Face Bias to Ockhams Razor, and from Self-Similarity to Storytelling, readers will expand their knowledge of 125 important and thought-provoking design concepts.This landmark reference has become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. This second edition includes revisions, updates, and twenty-five new principles. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.   Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occams razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.   This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.