To date, few have really delved as deeply into what the Internet of Things is and will mean to us beyond the technical and product wizardry of what's possible. Value Creation and the Internet of Things is refreshing in its ability to frame up the opportunity and the challenges by focusing us on the most impactful questions and changes it will require of us as a society, a culture and our businesses. Alexander Manu succeeds in building the so-needed thread between business, technology, culture and humanity. Cybelle Srour, Managing Director-Strategy, Resource/Ammirati, USA Alexander Manu has been able to put into words the transformation that is ongoing in the global economy. The economic downturn that has been challenging many countries in recent years seems to be more than just a normal fluctuation of the recession cycle. It is not products that people are buying anymore, but rather experience platforms. The Internet of Things is extending this transformation to involve not only the consumer businesses, but businesses altogether independent of the nature of the actual customer. Manu explains the framework needed to operate in this new economy, what the behaviour economy is all about, how value creation differs from conventional industrial economy and what kind of leadership is needed in this new context. - Solveig Roschier, Director, Social Sciences, Helsinki Innovation Services Ltd, Finland
'With the Internet of Things (IoT) poised to become mainstream, understanding its importance to value creation is set to be a hot topic for communicators in 2016. This could be the book that provides that understanding. The professional life of author Alexander Manu is intrinsically tied to innovation, whether he is lecturing, writing or guiding some of the worlds largest organisations into new areas for them to transform. His tight prose presents some large and challenging ideas about the true role of technology in motiva
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