This book traces the development of video (especially short video,
duan shipin) in China over the past few years, exploring how these videos engaged with Chinas rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State.
This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the Social Videolization through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.
Chapter I: Videolised Society: Profound Insights into the Streaming
Audio and Video Revolution.- Part I: Theoretical Explanation.
Chapter 2:
Shaping SocietyVideolised Society from a Sociological Perspective.
Chapter
3: Analysing Videolised Society from a Media-Centric PerspectiveEverything
Being a Medium.
Chapter 4: Motivating a Videolised SocietyTechnological
Forces and their Implications.
Chapter 5: Creating a New Blue Ocean for
the New EconomyAnalysing Industrial Patterns in a Videolised Society.-
Chapter 6: Creating a New Form of Social DiscourseVideolised Society from a
Social Discourse Perspective.
Chapter 7: Videolised Society and New Cultural
EcologyA New Cultural Presence.
Chapter 8: Peering into Society and
LifeVideolised Society and the Complex Viewing Psychology.
Chapter 9: No
Distance Too FarThe Discourse Mechanism of Chinas Image Communication in a
Videolised Society.
Chapter 10: Viewing Videolised Society from a New
Perspectivean Interpretationfrom the Perspective of Social Criticism.- Part
II: Videolised Society in Practice.
Chapter 11: Transforming the Role of
Audiovisual Content Producers in a Videolised Society.
Chapter 12:
Monetising Content and Building a Community in a Videolised Society -
Research on Mainstream Short-form Video Platforms in China.
Chapter 13:
Promoting Videos and the EconomyBusiness Models in a Videolised Society.-
Chapter 14: Recording Life in a Videolised SocietyShort-form Vlogs and News
Videos.
Chapter 15: Entertainment and Art in a Videolised Society.
Chapter
16: Knowledge and Cognition in a Videolised Society.
Chapter 17: Status Quo
and the Development of Short-Form, Medium-Form, and Long-Form Video
Platforms.
Chapter 18: New Audiovisual Presentation of Mainstream
ValuesMedia Convergence and Transformation Strategies of Mainstream Chinese
Media.- Part III: Panoramic Focus.
Chapter 19: Research Overview of
Videolised Society.
Chapter 20: Report on the Status Quo and Developmentof
Short-form Video Research in China.
Chapter 21: Research on the Development
of Audiovisual Content and Platforms in Chinas Short-form Video Industry.
Jian Meng is a professor and doctoral supervisor in Journalism School of Fudan University. He is the head of provincial and ministerial-level news release assessment team for Information Office of the State Council, director of Fudan University National Center for Cultural Innovation Research, vice-president of Communication Association of China, director of Research Center for Visual Culture of Fudan University. Hui Zhao is a professor at the School of Drama, Film and Television, Communication University of China. She was a visiting researcher in the field of public opinion and intelligence at Seoul National University, South Korea, a visiting scholar at the University of Southern California, a senior visiting scholar at the Chinese University of Hong Kong.
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