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Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast [Kietas viršelis]

3.96/5 (434 ratings by Goodreads)
  • Formatas: Hardback, 400 pages, aukštis x plotis x storis: 218x150x36 mm, weight: 522 g
  • Serija: Jeb Blount
  • Išleidimo metai: 07-Sep-2020
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119742714
  • ISBN-13: 9781119742715
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 400 pages, aukštis x plotis x storis: 218x150x36 mm, weight: 522 g
  • Serija: Jeb Blount
  • Išleidimo metai: 07-Sep-2020
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119742714
  • ISBN-13: 9781119742715
Kitos knygos pagal šią temą:

And, just like that, everything changed.

A global pandemic. Panic. Social distancing. Working from home.

Suddenly, virtual became king. Digital transformation rolled over us like a tidal wave.

Virtual Selling is the new normal. To remain competitive, salespeople, account managers, entrepreneurs, and business professionals must shift the way they engage prospects and customers. There is no turning back.

Virtual Selling can be challenging. Few of us haven’t felt the wave of insecurity the instant a video camera is pointed in our direction. It’s natural to feel intimidated by technology and digital tools. In the virtual world, everything moves fast.

Virtual Selling is powerful. The good news is with a little training and a few easy-to-learn techniques, you can confidently master virtual sales calls, protect your income, and continue to serve and provide solutions to the customers who depend on you.

Virtual Selling is the definitive resource and guide to leveraging video-based technology, digital tools, and virtual communication channels and techniques for human to human engagement and connection. You’ll learn directly from Jeb Blount, one of the most sought-after and celebrated sales trainers of our generation.

Jeb teaches you:

  • How to choose the right technology stack for your unique situation
  • The five elements of effective virtual sales calls
  • The seven keys to making a lasting impression on video
  • How to make the camera your best friend
  • Why you must be video ready (BVR) all the time
  • How to leverage virtual tools to get more done, in less time, with better outcomes
  • Seven virtual communication strategies you must never forget
  • How to conduct multi-stakeholder virtual sales calls
  • The B.O.N.D. virtual engagement framework
  • How to leverage digital tools to keep buyers engaged and deals advancing after the virtual call
  • How to leverage the powerful M.L.P. strategy within the virtual sales process to bend win probability in your favor
  • The five questions stakeholders are always asking on every virtual call
  • The S.C.O.R.E. Discovery Method for virtual sales calls
  • How to deliver effective virtual demos and presentations that grab attention and seal the deal
  • Key strategies for leveraging Virtual Selling to reduce sales cycles and accelerate pipeline velocity
  • How to ask for what you want, get past objections, and close the deal on virtual sales calls
  • How to reduce costs and boost productivity with a blended virtual/physical sales approach that meets stakeholders where they are on the buying journey

Mastering these techniques will instantly separate you from competitors and give you a distinct competitive edge.

Virtual Selling is the most comprehensive resource on video-based and digital sales skills ever developed. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to conduct successful virtual sales calls. And, with this newfound confidence, your success and income will soar.

Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients&;a who’s who of the world’s most prestigious organizations&;right into your hands.

Foreword xi
PART I Foundation
1(2)
Chapter 1 And, Just Like That, Everything Changed
3(4)
Chapter 2 Is Face-to-Face Selling Dead?
7(6)
Chapter 3 Necessity Is the Mother of Virtual Selling
13(6)
Chapter 4 Virtual Selling Definition and Channels
19(6)
Chapter 5 The Asynchronous Salesperson
25(4)
Chapter 6 Blending
29(4)
PART II Emotional Discipline
33(24)
Chapter 7 The Four Levels of Sales Intelligence
35(8)
Chapter 8 Emotions Matter
43(4)
Chapter 9 Relaxed, Assertive Confidence
47(2)
Chapter 10 Deep Vulnerability
49(8)
PART III Video Sales Calls
57(106)
Chapter 11 Video Calls--The Closest Thing to Being There
59(6)
Chapter 12 Blending Video Calls into the Sales and Account Management Process
65(8)
Chapter 13 Brain Games
73(6)
Chapter 14 Seven Technical Elements of Highly Effective Video Sales Calls
79(12)
Chapter 15 Five Human Elements of Highly Effective Video Sales Calls
91(30)
Chapter 16 Virtual Presentations and Demos
121(12)
Chapter 17 Be Video Ready
133(12)
Chapter 18 Video Messaging
145(18)
PART IV Telephone
163(60)
Chapter 19 Pick Up the Damn Phone
165(10)
Chapter 20 Telephone Prospecting
175(6)
Chapter 21 Five-Step Telephone Prospecting Framework
181(10)
Chapter 22 Developing Effective Because Statements
191(8)
Chapter 23 Getting Past Telephone Prospecting Objections
199(12)
Chapter 24 Leaving Effective Voicemail Messages
211(12)
PART V Texting, Email, Direct Messaging, and Chat
223(78)
Chapter 25 Blending Text Messaging into Account Management and Down-Pipeline Communication
225(6)
Chapter 26 Text Messaging for Prospecting
231(6)
Chapter 27 Email Essentials
237(12)
Chapter 28 Four Cardinal Rules of Email Prospecting
249(14)
Chapter 29 Four-Step Email Prospecting Framework
263(12)
Chapter 30 Direct Messaging
275(6)
Chapter 31 Live Website Chat
281(20)
PART VI Social Media
301(30)
Chapter 32 Social Media Is an Essential Foundation for Virtual Selling
303(6)
Chapter 33 The Law of Familiarity and the Five Cs of Social Selling
309(14)
Chapter 34 Personal Branding
323(8)
PART VII Virtual Selling Is Still Selling
331(18)
Chapter 35 The Truth about Jedi Mind Tricks
333(10)
Chapter 36 Selling Invisible Trucks
343(6)
Notes 349(10)
Acknowledgments 359(2)
Training, Workshops, and Speaking 361(2)
About the Author 363(2)
Index 365
JEB BLOUNT is an acclaimed thought leader on sales, leadership, and customer experience—affectionately called the "hardest working man in sales." He is an international bestselling author of twelve books, including Fanatical Prospecting, Sales EQ, Objections, and Inked. Through his global training organization Sales Gravy, Jeb and his team help companies of all sizes accelerate sales productivity and revenue growth fast.