| Acknowledgments |
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xii | |
| About the authors |
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xiii | |
| Robin Landa |
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xiii | |
| Rose Gonnella |
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xiii | |
| PART ONE GET SET |
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Why should you use a workbook? |
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2 | (3) |
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Learn to tap into your creative potential |
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3 | (2) |
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What do graphic designers do? |
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5 | (2) |
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What constitutes a creative graphic design solution? |
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7 | (3) |
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How and Why to Use This Book |
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10 | (1) |
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10 | (1) |
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10 | (1) |
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10 | (1) |
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10 | (1) |
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Why Visual Workout is a great resource |
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11 | (1) |
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The Nantucket Arts Alliance ``N''--a case study |
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11 | (3) |
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11 | (1) |
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11 | (1) |
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12 | (1) |
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12 | (1) |
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12 | (2) |
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How to critique your sketches for the exercises |
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14 | (1) |
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14 | (1) |
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How many sketches did you do? |
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14 | (1) |
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Are your sketches clear enough for someone else to be able to ``read'' them? |
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14 | (1) |
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Did you explore the possibilities? |
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14 | (1) |
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Are your design sketches visually interesting? |
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14 | (1) |
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Are your visual concepts fresh? |
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15 | (1) |
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How to critique your comps for applications |
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15 | (9) |
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During concept development |
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15 | (1) |
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15 | (1) |
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General points to review and evaluate |
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16 | (8) |
| PART TWO THE WORKOUT |
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24 | (22) |
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24 | (2) |
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26 | (2) |
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28 | (2) |
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30 | (2) |
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Design a 27th letter for the alphabet |
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32 | (2) |
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Reinvent an ampersand or exclamation mark |
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34 | (2) |
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Letter as a representational object |
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36 | (2) |
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Replace one letter with an object |
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38 | (2) |
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40 | (2) |
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42 | (1) |
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42 | (4) |
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Mixed Up Media & Techniques |
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Drawing techniques in a variety of media |
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46 | (1) |
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46 | (3) |
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Mixed up media and techniques |
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49 | (1) |
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50 | (34) |
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50 | (2) |
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52 | (2) |
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54 | (2) |
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56 | (2) |
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Brush drawings and hand lettering |
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58 | (2) |
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60 | (2) |
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62 | (2) |
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64 | (2) |
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High contrasts and hand writing |
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66 | (2) |
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68 | (2) |
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70 | (2) |
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Homage to Alberto Giacometti |
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72 | (2) |
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74 | (2) |
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76 | (2) |
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78 | (2) |
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80 | (2) |
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82 | (1) |
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82 | (2) |
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What is a visual surprise? |
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84 | (1) |
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How do you create a visual surprise? |
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84 | (2) |
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How do you know what is worn-out? |
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86 | (1) |
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87 | (3) |
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90 | (1) |
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90 | (6) |
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Create a visual metaphor or simile |
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90 | (2) |
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Create variations of a visual or object |
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92 | (2) |
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Take something opaque and make it appear transparent |
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94 | (1) |
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94 | (2) |
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Contrasts and Combinations |
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96 | (6) |
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Juxtapose newspaper imagery against original photographic prints |
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96 | (2) |
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Combine two images or objects into a new whole image or object |
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98 | (2) |
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Juxtapose images whose subject matter is opposite in emotion, texture, or some other quality |
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100 | (1) |
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100 | (2) |
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Where have I seen that before? |
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102 | (6) |
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Design untraditional wedding cake statuettes |
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102 | (2) |
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Alter an existing well-known sign, logo or package |
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104 | (2) |
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Using architectural motifs from a foreign country, choose lettering that complements the architectural style |
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106 | (1) |
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106 | (2) |
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108 | (8) |
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Design rural and urban visuals |
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108 | (2) |
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Design an individual package for a pineapple |
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110 | (2) |
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Redesign a backpack to communicate the personality of a celebrity |
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112 | (2) |
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Communicate your personality through a pattern on a necktie |
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114 | (1) |
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114 | (2) |
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What is a point of departure? |
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116 | (1) |
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How do you know when to use a point of departure? |
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117 | (1) |
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117 | (1) |
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117 | (1) |
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118 | (1) |
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118 | (4) |
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118 | (2) |
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120 | (1) |
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120 | (2) |
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122 | (6) |
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Create a cachet for a first day of issue stamp |
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122 | (2) |
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Replace parts of a vintage post card |
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124 | (2) |
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126 | (1) |
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126 | (2) |
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Why you need to work it out |
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128 | (1) |
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Which skills are important to this workout? |
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128 | (1) |
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128 | (1) |
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Environment: Where will it be seen? |
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129 | (1) |
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Logos, pictograms, icons, symbols, and signs |
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130 | (2) |
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132 | (1) |
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132 | (8) |
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Make a shoe anthropomorphic |
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132 | (2) |
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134 | (2) |
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Draw yourself by looking down at your body |
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136 | (2) |
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138 | (1) |
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138 | (2) |
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Environment: Where will it be seen? |
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140 | (6) |
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140 | (2) |
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142 | (2) |
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144 | (1) |
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144 | (2) |
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Logos, pictograms, icons, symbols, and signs |
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146 | (10) |
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Take an image down to its most elemental |
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146 | (2) |
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Draw objects in the same technique |
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148 | (2) |
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Design a symbol that means equal but opposite |
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150 | (2) |
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Design signs for weather, emotions, or household chores |
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152 | (1) |
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152 | (4) |
| PART THREE SHOWCASE |
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156 | (2) |
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158 | (3) |
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161 | (3) |
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164 | (4) |
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168 | (3) |
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171 | (3) |
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174 | (3) |
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Martin Holloway Graphic Design |
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177 | (2) |
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179 | (2) |
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181 | (4) |
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185 | (4) |
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189 | (3) |
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192 | (5) |
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Mary Ann Smith Design and Illustration |
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197 | (2) |
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199 | (2) |
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Viva Dolan Communications & Design |
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201 | (4) |
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205 | (2) |
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207 | |
