In 1922, an early association of film publicists known as the Western Associated Motion Picture Advertisers (Wampas) hit upon a strategy to call attention to their organization and their industry. The group selected 13 young actresses with potential star power and promoted them heavily as "Baby" (meaning junior) Stars. Nearly 150 actresses were chosen during the program's existence, 1922-1934. To be selected a Wampas Baby Star soon became a much-sought honor in those days before the Academy Awards. While a few Baby Stars (Ginger Rogers, Joan Crawford) went on to superstardom and others enjoyed modest success, some failed to shine.
This book offers full biographical and career details on every actress selected as a Wampas Baby Star, with a list of the films in which she appeared.
