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Web Design Principles for Photographers: Content Strategy * SEO * Editing Your Work * Online Portfolios * Personal Brand and more [Kietas viršelis]

(S.I. Newhouse School of Public Communications, USA)
  • Formatas: Hardback
  • Išleidimo metai: 01-Sep-2025
  • Leidėjas: Routledge
  • ISBN-10: 1138217018
  • ISBN-13: 9781138217010
Kitos knygos pagal šią temą:
Web Design Principles for Photographers: Content Strategy * SEO * Editing Your Work * Online Portfolios * Personal  Brand and more
  • Formatas: Hardback
  • Išleidimo metai: 01-Sep-2025
  • Leidėjas: Routledge
  • ISBN-10: 1138217018
  • ISBN-13: 9781138217010
Kitos knygos pagal šią temą:

This book gives photographers a solid understanding of the workflow for building a website and online portfolio. Created on the principle that content is design and design is content, the book begins with content strategy, including editing a body of work, so that a photographer’s web presence is a true, brand-focused calling card. Combining design fundamentals and concepts with DIY approaches alongside recommendations and steps for choosing a website solution, this book provides photographers and students with a focused resource for building a solid web presence. Includes interviews with industry professionals.

Part I. Personal brand
1. How to identify your personal brand?
2.
Moodboards
3. Take a close look at your photography
4. Editing your work
(Industry professionals)
5. Where are the holes?
6. It's not Just About the
Work

Part II. Identify your vision
7. What is marketing?
8. Why Marketing Doesn't
Have to Feel Icky
9. Your website is your 24/7 Online hub
10. Content
Strategy for Photographers
11. You are a publisher
12. What to Include on
Your Website? (Industry professionals)
13. Words Matter

Part III. The Build
14. Graphic Design Principles
15. Build the Frame
16. SEO
at the Beginning
17. What is User Experience?
18. Navigation: "Don't make me
think"
19. Goals
20. The Slash
21. Trends
22. Future-proof your website
23.
Template or Custom?
24. Security & Maintenance

Part IV. Next Steps
25. What to Look for in a Web Designer & Developer
26.
Blogging: Feed Your Hub
27. Be the expert in X (Case studies)
28. Social
Media: Your Satellites (Case studies)

Appendix 1: Jargon

Appendix 2: Resources