El. knyga: WEconomy: You Can Find Meaning, Make A Living, and Change the World

Change the world and drive profit with smart, sustainable strategy

WEconomy introduces the modern evolution of business: profit for purpose and purpose for profit. Purpose is the business world’s biggest advancement since the assembly line, and both top talent and quality consumers are making their preferences known. This book fuses social purpose with for-profit business models to provide clear-cut strategies for implementing the WEconomy model. Purpose is important, but it must be executed effectively throughout marketing, customer experience, B2B relationships, and more; purpose can even open up new markets and drive growth from previously untapped segments—but your social mission needs to be as sustainable as your business plan. This book gives you real, actionable strategies for interweaving purpose and profit for the long haul.

From the overall mission to the day-to-day operations, your business impacts the world; make that impact positive, and make it last with key insights and proven strategies.

• Learn how purpose and profit are becoming increasingly linked
• Explore real-world strategies for boosting productivity and performance
• Merge your organization’s social mission with its business plan
• Leverage positive impact into customer and employee loyalty

The markets with the highest spending power are flocking to socially-responsible companies. World-class talent across industries is increasingly dedicated to companies that make a positive social impact. The market has spoken, and it is demanding that businesses take up the reins and stand for something more than just profit—but this movement itself has become a tremendous source of revenue. WEconomy provides smart strategies for implementation to help you clear a path to profit with purpose.

Additional Praise for WEconomy:

“WEconomy shows us, in surprising and engaging stories, how a yearning to succeed in career can also be a calling to contribute to the betterment of society. This is a playbook for those of us who are obsessed with a purposeful life at home and at work.”   -Satya Nadella, CEO of Microsoft

 “Full of inspiring examples and practical ideas, WEconomy is a must read for any in business – large or small – looking to harness among their colleagues the power of that most natural and potent of human instincts – a sense of purpose.”    -Paul Polman, CEO of Unilever

 “The WEconomy, is a blueprint for businesses wanting to achieve success while making the world a better place.   Businesses that see the human, not just the customer - and  see the whole person, not just a payroll number. Through engaging stories and personal experiences the authors show us that the WEconomy is happening now, and importantly, WE are all responsible for its success.”     - Sara Blakely, founder/owner of Spanx brand

 "The biggest growth market for companies today is to join in the cause of solving society's ills. WEconomy is a fresh and innovative guide for galvanizing all of us to action."    -Tom Wilson, Chair of the U.S. Chamber of Commerce and CEO of Allstate

  “Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel our diverse backgrounds, experiences, and talents into serving causes that really matter to us and our communities.”     -Lynne Doughtie, U.S. Chair and CEO of KPMG

 “WEconomy is an indispensable handbook for anyone who sees the need to improve the world, who wants to retain and engage employees — or simply has a mandate to drive profitability.”   — Jane Francisco, editor in chief, Good Housekeeping

 "As global citizens, it is important that we all decide how we can help build a better future for everyone who inhabits this planet.  A planet we must come to realize we all share. In the WEconomy, Holly, Marc and Craig share, not only entertaining and insightful stories, but top tips on how, both personally and professionally, we can work together to achieve just that.”    -Scooter Braun, Entrepreneur and Founder of SB Projects

 “As people continue to look for meaningful ways they can uniquely contribute personally and professionally to this world, WEconomy illustrates ways we can all do good and do well.”    -Pete Carroll, Head Coach of the Seattle Seahawks, NFL Champions

 “Through fun, inspiring and revealing stories the authors, not only bring the WEconomy to life, but bring the reader along for the ride. As the most connected generation in history, never before has there been such an incredible opportunity to make the ‘WE’ a powerful movement for positive change.“    - Ed Sheeran,  Grammy Award-winning singer / songwriter