| Introduction |
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1 | (4) |
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Chapter 1 Are You Ready to Start a Welding, Fabrication or Manufacturing Business? |
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5 | (9) |
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Why Most Businesses Fail and the Reality Check You Need |
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8 | (1) |
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Starting Without Enough Cash |
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9 | (1) |
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Unwillingness to Do Sales, Marketing and Networking |
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10 | (1) |
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Investing Your Time and Money Improperly |
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11 | (1) |
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You have Eliminated Your Boss! You are Your Own Boss Now! What are Your New Responsibilities? |
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12 | (2) |
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Chapter 2 Legal Advice for the Business Owner |
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14 | (11) |
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Yes, You Probably Will Need a Lawyer for Your Business |
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14 | (1) |
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15 | (1) |
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16 | (1) |
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Limited Liability Company |
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16 | (1) |
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16 | (1) |
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Financing, Credit Lines and Credit in General |
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17 | (2) |
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Buying or Investing in Equipment Vs. Renting Equipment! |
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19 | (1) |
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20 | (1) |
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21 | (1) |
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21 | (1) |
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Dealing with Legal Contracts, Insurance, Taxes and Leases |
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22 | (2) |
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How to Deal with Partners, Friends and Family in a Welding Business |
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24 | (1) |
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Chapter 3 Analyzing Your Market, Strategic Planning, Competition and Chances of Success |
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25 | (12) |
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Knowing Your Market, Yourself and Your Competition |
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25 | (4) |
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What Do You have to Offer? |
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29 | (1) |
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30 | (1) |
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Niche Welding Business or General Welding Shop |
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31 | (1) |
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General Welding Shop/Business |
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32 | (1) |
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Niche Welding Shop/Business |
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32 | (2) |
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Buying a Established Business |
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34 | (3) |
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Chapter 4 Deciding on the Type of Business That You Wish to Build and Understanding Your Future Market |
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37 | (13) |
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Starting a Independent Contracting/Sole Proprietorship Welding Service |
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37 | (4) |
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Starting a Mobile Welding Services Business |
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41 | (4) |
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Starting a Welding or Fabrication Shop |
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45 | (3) |
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Starting a Manufacturing Business |
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48 | (1) |
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What Type of Business Should You Open? |
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49 | (1) |
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Chapter 5 Marketing Focus for Your Business |
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50 | (25) |
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The Importance of a Business Image and Advertising |
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50 | (1) |
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50 | (2) |
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52 | (2) |
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How to Market in Print Items |
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54 | (2) |
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Business Ads and Sponsoring Events |
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56 | (3) |
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Websites, Online Marketing and What to Expect |
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59 | (1) |
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Should You have a Website? |
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59 | (1) |
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60 | (4) |
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64 | (1) |
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Pay-Per-Click Advertising |
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64 | (1) |
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65 | (1) |
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65 | (4) |
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69 | (1) |
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The Truth About Social Media Marketing |
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69 | (2) |
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71 | (2) |
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Analyzing Marketing Cost Versus Your Return on Investment (Marketing ROI) |
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73 | (2) |
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Chapter 6 Networking for Contracts the Ultimate Marketing Tool |
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75 | (17) |
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Networking 101 - Welding as an Employee Vs. Welding as a Business Owner |
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75 | (2) |
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Relationships and How They Rule Our Lives |
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77 | (3) |
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Why Networking is the Ultimate Tool and the Core of Any Welding Business |
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80 | (2) |
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The People You Need to Avoid Who Steal Your Time and Money |
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82 | (1) |
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The People You Need to Meet Who Pay Your Bills and Need You |
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83 | (2) |
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Getting the Job Done with Incentives |
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85 | (3) |
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How Successful Welding Businesses Market and Sell Their Services and Products |
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88 | (4) |
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Chapter 7 Getting Your Foot in the Door |
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92 | (7) |
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How are You Going to Plan to Make It Happen |
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92 | (1) |
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93 | (1) |
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94 | (3) |
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Business is War and Conquering Your Competition |
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97 | (2) |
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Chapter 8 Finding and Securing Federal, State, County and Local Municipality Contracts |
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99 | (20) |
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How to Find Government Contracts |
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99 | (4) |
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The 10 Rules of Government Contracting |
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103 | (6) |
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Lobbying for Contracts - The Ultimate Return on Investment and the Big Payoff of Sales |
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109 | (3) |
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Sub Contracting Government and Corporate Contracts |
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112 | (2) |
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The Simple Sample of a 10-Step Marketing Plan |
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114 | (2) |
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Sample 10 Steps to Successful Marketing Plan |
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116 | (2) |
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The Marketing Experience You Already have but Didn't Know About |
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118 | (1) |
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Chapter 9 What Kind of Business Do You Plan to Be In? |
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119 | (23) |
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Yes, You Need a Plan with Specific Goals and Strategies That Will Help You Reach Them |
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119 | (1) |
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Independent Contracting and Staffing |
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120 | (5) |
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125 | (1) |
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General Welding Services and Metal Repairs |
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126 | (3) |
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Specialty or Niche Mobile Welding and Repairs |
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129 | (4) |
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Welding and Fabrication Shop |
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133 | (2) |
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Alternatives to Initially Opening a Welding Shop |
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135 | (1) |
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General Welding Shop Vs. Niche Welding Shop |
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136 | (1) |
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Metal Manufacturing Business |
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137 | (1) |
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138 | (1) |
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Selling Products Directly to Wholesalers, Distributors and Stores |
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139 | (1) |
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Selling Products on Consignment |
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140 | (1) |
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General Welding, Fabrication, Machining Business Ideas, Industries and Suggestions |
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140 | (2) |
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Chapter 10 Niche Welding Businesses, Manufacturing Shop Ideas, Industries and Suggestions |
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142 | (52) |
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Aircraft Parts Repairs, Fabrication, Welding and Remanufacturing |
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143 | (1) |
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Aluminum Fabrication, Repairs and Welding |
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144 | (2) |
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Architectural Iron, Gates, Handrails, Stairs and General Safety Products |
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146 | (1) |
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Automotive Parts Repair, Fabrication and Manufacturing |
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147 | (2) |
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Air Conditioning, Heating, and Plumber Contractor Welding Services and Fabrication |
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149 | (1) |
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ATV, Motocross, Snowmobile and Motorcycle Accessories, Repairs and Trailers |
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150 | (2) |
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Automated Welding Equipment and Robotics |
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152 | (1) |
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Bathroom Fixtures, Accessories and Custom Handicap Safety Equipment |
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153 | (1) |
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Boating Parts, Accessories and Repairs |
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154 | (3) |
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Boiler Construction, Repair, Modification and Welding |
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157 | (1) |
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158 | (1) |
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159 | (1) |
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160 | (1) |
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Chemical Plant Welding and Fabrication Services |
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160 | (2) |
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Dairy Equipment Repair, Manufacturing and Welding |
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162 | (1) |
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Exercise Equipment Fabrication and Repair |
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163 | (1) |
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Farm Equipment Repair and Fabrication |
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164 | (1) |
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164 | (1) |
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Furniture and Custom Decor |
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165 | (1) |
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Gardening and Home Improvement Accessory Ad Ons |
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166 | (1) |
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Hard Facing and Surface Building |
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166 | (2) |
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Hydraulics Parts Fabrication, Welding and Repairs |
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168 | (1) |
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169 | (1) |
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Industrial Construction and Maintenance |
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170 | (1) |
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Jungle Gyms, Slides, Swings and Kid's Parks |
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171 | (3) |
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Kitchen Accessories and Custom Fabrication Services |
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174 | (1) |
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Motorcycle and Chopper Building, Modification and Custom Parts Production |
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175 | (1) |
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Nuclear Power Plant Welding Services and Staffing |
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175 | (1) |
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Off-Road Vehicle Modification and Repair |
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176 | (1) |
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Oil Industry and Natural Gas Welding Services |
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177 | (3) |
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Piece Work Shop, Welding and Repairs |
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180 | (2) |
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Quality Control, Weld Inspection and Training |
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182 | (2) |
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Railroad Equipment Fabrication, Repair and Modification |
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184 | (1) |
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Restaurant Equipment Manufacturing, Fabrication and Repair |
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184 | (1) |
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Shipbuilding, Repairs, Modification and Welding Services |
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185 | (3) |
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Stainless Steel Welding and Fabrication |
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188 | (1) |
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Tool and Die Repair, Modification and Welding |
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189 | (1) |
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190 | (1) |
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Vessel Fabrication and Repair |
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190 | (1) |
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Waste Container Repair and Fabrication |
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191 | (1) |
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192 | (2) |
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Chapter 11 Business Plans and Why You Need One |
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194 | (8) |
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If You Fail to Plan, Then You Must Plan to Fail |
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194 | (1) |
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Who Will Be Looking at Your Business Plan |
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195 | (2) |
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197 | (5) |
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Chapter 12 Hiring Help and Expanding Your Business |
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202 | (19) |
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Options for Hiring Temporary Help |
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202 | (3) |
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Full and Part Time Employees |
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205 | (6) |
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Getting Financing, Loans, Investment Deals or Bringing on Partners |
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211 | (1) |
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Business Financing or Loans |
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212 | (2) |
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Having a Partner or Investor |
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214 | (4) |
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Buying and Merging with Other Businesses |
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218 | (1) |
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Buying Patents and Trademark Production Rights |
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219 | (2) |
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Chapter 13 Resources to Help with Your Business |
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221 | (5) |
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Government Help, Free Advice, Mentors and Minority Owned Businesses |
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221 | (1) |
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Summary and What You Should have Learned from This Book |
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222 | (4) |
| About the Author |
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226 | (1) |
| Special Thanks To |
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226 | (1) |
| Index |
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227 | |
