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El. knyga: Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners

3.78/5 (18 ratings by Goodreads)
  • Formatas: 224 pages
  • Išleidimo metai: 31-May-2013
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071811378
  • Formatas: 224 pages
  • Išleidimo metai: 31-May-2013
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071811378

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Learn the Secrets to Succeeding in Global Trade

Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms—B2B sites, trade shows, trading companies, andothers--into a powerful product sourcing strategy.

Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside informationof an industry full of secrets.

"If you are looking for a one-stop shop that turns the complicated world of sourcing product into a road map for success, then I encourage you to buy this book." -- TOM MCELROY, VP, Marketing and e-Commerce, Genco Marketplace and NoBetterDeal.com

"Provides lots of concrete advice on how to profit from this new age of wholesaling." -- DON DAVIS, Editor in Chief, Internet Retailer

"For any entrepreneur looking to start a business or expand their business, Wholesale 101 is a must read." -- MARC JOSEPH, CEO and President, DollarDays International, and author of The Secrets of Retailing: Or, How to Beat Wal-Mart

"One of the most informative and useful books on Wholesale Sourcing I have laid eyes on in the past ten years." -- SKIP MCGRATH, Publisher, Online Seller's Resource

"Very smart with a unique perspective on a variety of things important to our business, including global trade, international protocol, leveraging the Internet, and driving value for trade show participants." -- CHRISTOPHER MCCABE, Senior Vice President, Nielsen Expositions

"A must-have addition to any wholesalers library." -- CYRILL ELTSCHINGER, Strategic Advisor and author of Source Code China

Introduction ix
Acknowledgments xv
1 The Changing World of Product Sourcing
1(16)
Evolution of the Sourcing Scene
3(4)
Technology and Product Sourcing
7(2)
Importance of Research for Sourcing
9(1)
The Entrepreneurial Attitude
10(4)
Going for It
14(2)
Conclusion
16(1)
Looking Ahead
16(1)
2 Stepping Out of the Silo
17(30)
Using Social Media, News, Events, and Other Resources to Stay on Top of the Sourcing Game
19(17)
The Importance of Opening Your View to All Sourcing Resources
36(2)
How to Diversify Your Approach to Sourcing
38(8)
Conclusion
46(1)
Looking Ahead
46(1)
3 Sailing Your Boat in a Flooded Marketplace
47(30)
Finding the Right Sourcing Resources for You
48(7)
Types of Suppliers
55(8)
Domestic versus International: Should You Source Products from Suppliers Overseas?
63(11)
Questions That Help You Determine the Right Suppliers for You
74(1)
Conclusion
75(1)
Looking Ahead
76(1)
4 Sourcing Online: TopTenWholesale.com and Manufacturer.com
77(40)
Importance of Using Vertical Search Engines for Sourcing
78(2)
Benefits of Online Business-to-Business Trade Platforms
80(2)
Safety and Business-to-Business Trade Platforms
82(7)
Finding the Best Suppliers for You on Online Business-to-Business Platforms
89(4)
An In-depth User Exploration of TopTenWholesale.com
93(23)
Conclusion
116(1)
Looking Ahead
116(1)
5 Trade Shows: Where Do I Go?
117(34)
The Value of Finding the Right Show
117(3)
How to Find the Right Trade Shows
120(6)
Trade Show Recommendations, Innovations, and Technology
126(7)
Insider Strategies to Getting the Most Out of the Show
133(16)
Conclusion
149(1)
Looking Ahead
149(2)
6 Working with Trading Companies, Manufacturers' Reps, and Suppliers That Drop Ship
151(32)
Definitions of Trading Companies, Manufacturers' Reps, and Drop Shippers
152(2)
Are Trading Companies the Right Option for You?
154(9)
Collaborating with Manufacturers' Representatives
163(14)
Understanding the Pros, Cons, and Various Types of Drop Shipping
177(5)
Conclusion
182(1)
Looking Ahead
182(1)
7 Better Supply-Chain Management through Building and Nurturing Strong Relationships with Suppliers
183(26)
Managing Your Supply Chain Effectively
185(1)
The Importance of Choosing the Right Partners from the Start
186(2)
How to Choose Reliable and Strong Suppliers over "Price Is Right" Suppliers
188(5)
Establishing Key Performance Indicators and Benchmarks
193(8)
Relationship-Management Guidelines: How to Raise Issues, Know When to Drop Suppliers, and Protect Yourself
201(4)
Top 10 Recap: Ways to Cultivate Relationships and Get Past Cultural/Language Barriers
205(2)
Conclusion
207(1)
Some Parting Words While Looking Ahead
207(2)
Appendix A Resource for Global Trade 209(8)
Appendix B The Jargon behind International Trade 217(20)
Index 237
JASON A. PRESCOTT, CEO of JP Communications, Inc., is the innovator behind the United States' top wholesale and manufacturer trade platforms: TopTenWholesale.com and Manufacturer.com.