This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industrys potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.
By exploring the often hidden ideological agenda(s) of place branding, and analyzing the ways in which practitioners often marginalize, or ignore, local stakeholders on the ground, this volume of essays offers a fresh and topical perspective on an extremely important subject.
Whose Space Is It Anyway? Place Branding: Past, Present, Future Pascale
Cohen-Avenel & Graham H. Roberts Imagining Space From Drancy to Alentour:
A Symbolic Metamorphosis. From Disadvantaged Suburb to UNESCO World Heritage
Candidate Heidi Wood Ethnic Districts Beyond Spectacularization: Mobilising
the Public Imagery of Milans Chinatown Through Graphic Novels and Artistic
Interventions Giada Peterle & Tania Rossetto (Re)fashioning Space From
the Steppes to the Runway: Mongolias Fashion Imaginary Natascha
Radclyffe-Thomas & Babette Radclyffe-Thomas (Dis)playing Space Kazan, the
Sports Capital of Russia Lukas Aubin Branding Springbok Rugby, Branding
the Nation: Memorial Marketing and Nation-Building in South Africa Bernard
Cros Designing Space Your Hub in Eurasia!: Spectacular Logistics and
the Rebranding of Azerbaijan Yéléna Mac-Glandičres Consuming Space Who Pays
the Price for Consuming Nature? Tourism and the Politics of Belonging in the
Rural Coastal Community of Newport, Oregon, USA Akbar Keshodkar Beyond
Sun, Water, Mountains and Wine: A Question of Rebranding in Mendoza,
Argentina Joy Logan The Businessman as a Samurai: Exoticism in Western
Management Literature of the 1980s Séverine Antigone Marin Afterword
Branded Visions of the Future: Places, People, Politics Nadia Kaneva The
Authors
Pascale Cohen-Avenel is a full professor of Germanic Studies at the University of Paris Nanterre where she co-directs the CRPM, Centre de Recherches Pluridisciplinaires Multilingues. Her research focuses on national stereotypes in popular culture and globalization as well as on representations of violence in the Franco-German wars.
Graham H. Roberts is a member of the Centre de Recherches Plurilingues et Multidisciplinaires (CRPM, EA 4418) at the University of Paris Nanterre. He is Associate Editor of the journals Film, Fashion and Consumption, and The International Journal of Sustainable Fashion and Textiles, which he co-founded in 2021 with Debbie Moorhouse of the University of Huddersfield in the UK.
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