| Introduction |
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11 | (3) |
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Making Money with Your Hobby |
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14 | (1) |
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Intrinsic Value vs. Pricing |
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15 | (1) |
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16 | (1) |
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17 | (1) |
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Estimating Material Costs |
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17 | (2) |
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19 | (2) |
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Your Time and Your Skills |
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21 | (3) |
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24 | (1) |
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24 | (3) |
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27 | (1) |
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28 | (1) |
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How to Sell Value Over Price |
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28 | (1) |
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Selling the Artistic Value |
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Why Customers Ask the Price |
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29 | (1) |
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Selling the Value of Your Work |
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30 | (2) |
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Should You Use Price Tags? |
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Selling to Friends, Relatives and Neighbors |
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32 | (1) |
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33 | (1) |
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How to Show Your Woodworking |
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34 | (1) |
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Use Photos for Larger Items |
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Venues for Showing Your Work |
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Brochures and Business Cards |
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Developing a Reputation for Quality |
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35 | (2) |
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How to Negotiate for Fun and Profit |
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37 | (1) |
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Giving the Customer a Good Deal |
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38 | (1) |
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How to Reflect Cost Increases |
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39 | (1) |
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Other Techniques with Seconds |
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When to Raise Prices: The 80/20 Rule |
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40 | (1) |
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When Everyone's Buying... |
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41 | (2) |
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Factoring in Regional Differences |
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Pricing Crafts and Folk Art |
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Basics of Pricing Wood Crafts and Folk Art |
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43 | (1) |
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44 | (1) |
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45 | (1) |
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46 | (1) |
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46 | (1) |
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47 | (1) |
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48 | (1) |
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49 | (1) |
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Kitchen Tools and Accessories |
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49 | (1) |
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50 | (1) |
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50 | (1) |
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51 | (1) |
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Other Crafts and Folk Art |
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51 | (2) |
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Pricing Woodcarving and Woodturning |
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Basics of Pricing Woodcarving |
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53 | (1) |
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Carved Figures and Scenes |
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54 | (1) |
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55 | (1) |
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55 | (1) |
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Basics of Pricing Woodturning |
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56 | (1) |
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57 | (1) |
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58 | (1) |
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58 | (1) |
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59 | (1) |
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Custom Carvings and Turnings |
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59 | (3) |
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Pricing Furniture and Cabinetry |
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Basics of Pricing Furniture |
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62 | (2) |
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64 | (1) |
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64 | (1) |
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64 | (1) |
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65 | (1) |
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65 | (1) |
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66 | (1) |
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67 | (1) |
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67 | (1) |
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Basics of Pricing Cabinetry |
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67 | (2) |
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69 | (1) |
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69 | (1) |
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70 | (1) |
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70 | (3) |
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Increasing Profits without Reducing Quality |
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Almost Painless Record Keeping |
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73 | (3) |
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Estimating Your Breakeven Point |
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76 | (1) |
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Calculate Fixed and Variable Costs |
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76 | (2) |
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Staying Out of Business Traps |
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78 | (1) |
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79 | (1) |
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80 | (1) |
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Small Business Development Centers |
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81 | (1) |
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Effective Craft Show Sales Techniques |
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81 | (2) |
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83 | (1) |
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Choosing Your Market and Your Site |
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Developing New Sales Channels |
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84 | (3) |
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Other Retail Opportunities |
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Other Sales Opportunities |
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87 | (1) |
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Record Keeping Is Important |
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88 | (1) |
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Finding a Sales Representative |
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89 | (1) |
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89 | (2) |
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91 | (1) |
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Tailoring Your Product to Demand |
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Building Repeat and Referral Business |
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92 | (1) |
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93 | (1) |
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Don't Sell Yourself Short |
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Outsourcing Specialized Work |
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94 | (1) |
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95 | (2) |
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97 | (1) |
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Networking with Other Woodworkers |
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Upgrading Tools and Equipment |
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98 | (1) |
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Making Your Shop More Efficient |
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98 | (3) |
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Convenience and Space Needs |
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Design Work Areas for Efficiency |
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Profitably Using Technology |
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About Computers and Hardware |
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101 | (2) |
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103 | (1) |
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104 | (1) |
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105 | (2) |
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Setting Up Your E-mail Account |
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107 | (1) |
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Computerized Woodworking Tools |
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108 | (1) |
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108 | (1) |
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109 | (1) |
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APPENDIX Useful Forms for Woodworkers |
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Useful Forms for Woodworkers |
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110 | (15) |
| Index |
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125 | |
