This is a rare 'how to' sales guide: one that delivers on its promise to help any seller - no matter how experienced they are - become better. It does so by framing the sales process as addressing fundamental human needs, then bringing readers on a discovery journey covering their own sales persona, the client's and the rational and emotional sides of the sales process. At each step it builds awareness and practical capability through simple relevant concepts, effective frameworks and practical exercises -- Guido Buitoni, Global Chief Digital Officer at Danone, former Global Client Lead at Google Not only accessible and elegantly written, this book is also incredibly interactive and invites the reader to take a meaningful step forward. If you are looking for a concrete road-map to sales, here it is! A must-read in today's turbulent and complex business environment -- Jeremy Ghez, Professor of Economics and International Affairs, HEC Paris This book provides valuable insights, tests and fundamentals, but it also offers an enjoyable reading experience. I highly recommend it to anyone preparing for a crucial sales pitch. It presents an excellent opportunity to pause, reflect on your approach, and refine your strategies for success -- Severine Six, Business Director, Meta France A refreshingly different and human approach to selling, which anyone can make their own and which will generate results time after time -- Evgenia Brodskaya, Director of Business Partners Ecosystem, Google David and Maria have carefully curated a personalised programme of the greatest sales wisdom to help anyone be the sort of salesperson everyone wants to be - respected not resented -- Bruce Daisley, author of the Sunday Times bestsellers Fortitude and The Joy of Work This book goes beyond traditional methods: it not only sharpens your sales skills but also enriches your understanding of self and others, making it an essential companion for anyone eager to excel in the modern marketplace -- Lino Cattaruzzi, Global Client Partner, Google Overcoming sales challenges isn't just about having the right tools; it's about understanding the game. The Work Smarter Guide to Sales perfectly captures this balance of art and science, combining hands-on strategies with psychological depth. It's a must-read for anyone ready to tackle sales obstacles head-on and come out winning -- Thibaut Munier, Founder and CEO, Numberly
