The way we measure success is ready for a redo.
This is a handbook for a new kind of entrepreneur: the kind that wants to create not just a profitable business but a worthwhile life. With inspiration and insights from a wide range of business builders, Dr Bob Gomersall sets out a vision for a new kind of return on investment and shows you how to create this success for yourself, your way.
Whether youre an established business leader or just feeling ready for a change, this is a blueprint for a better life and a better way of doing business.
'An inspirational guide for entrepreneurs to build businesses that allow us to flourish and thrive, rather than just survive' - Dame Linda Pollard Chair of Leeds Teaching Hospitals NHS Trust
What does success mean to you? Dr Bob Gomersall explores how even the most unlikely entrepreneurs can create a business that generates true riches, for themselves and for the world.
Recenzijos
Whether an established business or a start-up, there are some great golden nuggets, fantastic reminders, and simple steps to take to get going or improve your business and life - Amazon 5*
A truly pragmatic approach to business which is both inspiring and entertaining. A definite call to action. - Amazon 5*
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Short-listed for Business Book Awards 2025.
Title Page
Copyright Page
Dedication
About the author
Contents
Introduction
1 What creates worthwhile wealth?
2 The unlikely entrepreneur
3 Challenging the national discourse
4 The positive impact of entrepreneurism
5 Limbering up to start up
6 Before the big leap: understanding the why of your business
7 Communicating the why
8 Building an ethical business
9 Embracing risk
10 Mitigating risks
11 The importance of innovation
12 Purposeful growth
13 The eco-entrepreneur
Ideas into action
Appendix: Bobs journey step by step
Acknowledgements
Index
Dr Bob Gomersall researched in and taught physics, and was the author of one of the worlds first educational multimedia CD-ROMs. He has founded three successful technology businesses, was a long-standing board member of HF Holidays, and invests in start-up businesses. All four of his children are graduate engineers.
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