Atnaujinkite slapukų nuostatas

El. knyga: Writing Business: Genres, Media and Discourses

(Zayed University, United Arab Emirates),
  • Formatas: 360 pages
  • Serija: Language In Social Life
  • Išleidimo metai: 11-Jun-2014
  • Leidėjas: Routledge
  • ISBN-13: 9781317882282
Kitos knygos pagal šią temą:
Writing Business: Genres, Media and DiscoursesDidesnis paveikslėlis
  • Formatas: 360 pages
  • Serija: Language In Social Life
  • Išleidimo metai: 11-Jun-2014
  • Leidėjas: Routledge
  • ISBN-13: 9781317882282
Kitos knygos pagal šią temą:

DRM apribojimai

  • Kopijuoti:

    neleidžiama

  • Spausdinti:

    neleidžiama

  • El. knygos naudojimas:

    Skaitmeninių teisių valdymas (DRM)
    Leidykla pateikė šią knygą šifruota forma, o tai reiškia, kad norint ją atrakinti ir perskaityti reikia įdiegti nemokamą programinę įrangą. Norint skaityti šią el. knygą, turite susikurti Adobe ID . Daugiau informacijos  čia. El. knygą galima atsisiųsti į 6 įrenginius (vienas vartotojas su tuo pačiu Adobe ID).

    Reikalinga programinė įranga
    Norint skaityti šią el. knygą mobiliajame įrenginyje (telefone ar planšetiniame kompiuteryje), turite įdiegti šią nemokamą programėlę: PocketBook Reader (iOS / Android)

    Norint skaityti šią el. knygą asmeniniame arba „Mac“ kompiuteryje, Jums reikalinga  Adobe Digital Editions “ (tai nemokama programa, specialiai sukurta el. knygoms. Tai nėra tas pats, kas „Adobe Reader“, kurią tikriausiai jau turite savo kompiuteryje.)

    Negalite skaityti šios el. knygos naudodami „Amazon Kindle“.

Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.
1. Business writing as social action - Francesca Bargiela-Chiappini and
Catherine Nickerson

Part I: Electronic Media and Writing in Organisations

2. The use of English in electronic mail in a multinational corporation -
Catherine Nickerson

3. E-mail: uses, issues and problems in an institutional setting - Joan
Mulholland

4. The mass production of unique letters - David Sless

Part II: Identities, Discourse Communities and Rhetorical Styles

5. Discourse community, culture and interaction: on writing by consulting
engineers -Karl-Heinz Pogner

6. Meaning creation and genre across cultures: human resource management
magazines in Britain and Itay - Francesca Bargiela-Chiappini

7. Words of women: a study of executives' rhetorical strategies - Carol
David

Part III: Business Genres and their Language

8. 'Can we count on your bookings of potatoes to Madeira?' Corporate context
and discourse practices in direct sales letters - Miriam van Nus

9. Towards a new genre: a comparative study of business faxes - Didar Akar
and Leena Louhiala-Salminen

10. Homing in on a genre: invitations for bids - Leila Barbara and Mike
Scott

Part IV: The Business of Relating: Effectiveness, Adaptation and Emotion in
Writing

11. Spanish language billboard advertising in the US: are there effects on
Anglos - Ellen E. Touchstone, Pamela M. Homer and Scott Koslow

12. English as a lingua franca in written corporate communication: findings
from a European survey - Sonja Vandermeeren

13. Exploring aspects of context: selected findings from the Effective
Writing for Management project - Florence Davies, Gail Forey and David Hyatt

Epilogue: At the Intersection between Writing and Speaking

14. Intertextual networks in organisations: the use of written and oral
business discourse in relation to context. - Eugčne Loos

General Index

Name Index
Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.
Daugiau apie elektronines knygas Daugiau apie elektronines knygas
Pastovi nuoroda: https://www.kriso.lt/db/97813178822826e.html