Rogers and Lasky-Finks research has fascinated me for a long time and one of the reasons its so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write and more likely to make a real difference in the world. -- Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better Amazing. The best book ever written on effective writing. It will change your life and make the world a better place. -- Cass R. Sunstein, Harvard University, co-author of Nudge This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing And I cannot imagine a better pair of authors for this book either. -- Robert Cialdini, author of international bestseller Influence: the psychology of persuasion I wish this book had existed earlier in my career, because it would have saved me from countless mistakes and wasted hours. Todd Rogers and Jessica Lasky-Fink show how effective writing makes life and work easier, more pleasant, and more productive. Read it today and you will write better tomorrow. -- Arthur C. Brooks, Harvard Kennedy School and Harvard Business School, author of From Strength to Strength However skilled a writer you are, the insights and tools presented here will make you better. The techniques speak to both courtesy and strategy: respect readers time, understand their needs and youll gain their focus and trust. Grounded in research but designed for impact. -- Nancy Gibbs, Edward R. Murrow Professor of Practice of Press, Politics and Public Policy at Harvard University, former managing editor of TIME, author of The Presidents Club Indispensable! This actionable, evidence-based guide will help you unleash the power of effective writing. Witty, well-organised, and imminently useful, Writing for Busy Readers is a gem. Youll never craft a subpar email, text, or memo again. -- Katy Milkman, Wharton School, University of Pennsylvania, author of How to Change Inspiring and practical in equal measure and successfully shows the profound difference that effective written communication can make. The contest for peoples attention is fierce but weve all got a better chance with this book as our guide. -- Ros Atkins * BBC News * Science-based tips to help you cut through the noise and reach readers. This is a helpful guide to achieving your communication goals. -- Viorica Marian, Northwestern University, author of The Power of Language Cost: £17 and three hours of time. Benefit: Hundreds of hours of your time and thousands of hours of the time of others. Conclusion: Good deal. -- Max Bazerman, Harvard Business School, author of Complicit This book wont just make you a better writer it will turn you into a more effective communicator. Writing for Busy Readers is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft. -- Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking Genius! A succinct, sage guide to writing effectively and the only one I know of that is grounded in evidence of what really works. -- Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, and author of Grit [ A] useful handbook on how to efficiently get ones point across, whether in an email, work memo, or social media post The thoughtful advice is pragmatic and the prose fittingly concise and straightforward. Its Strunk & White for the internet age. * Publishers Weekly *
