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On Your Own!: How to Start Your Own CPA Firm 2nd edition [Minkštas viršelis]

  • Formatas: Paperback / softback, 224 pages, aukštis x plotis x storis: 224x147x25 mm, weight: 272 g
  • Išleidimo metai: 09-Dec-2016
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1937351548
  • ISBN-13: 9781937351540
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 224 pages, aukštis x plotis x storis: 224x147x25 mm, weight: 272 g
  • Išleidimo metai: 09-Dec-2016
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1937351548
  • ISBN-13: 9781937351540
Kitos knygos pagal šią temą:

Going solo doesn’t have to be a game of trial and error. Careful planning can make it one of the most rewarding decisions of your accounting career. Now in its second edition and revised by author Brannon Poe, this book leads new solo practitioners through each stage of creating your own firm, bringing your vision to reality, and nurturing your practice to make that reality a success.

Follow each of the book’s five parts as it takes you chronologically from start to success. Each chapter is rich with strategies as well as stimulating follow-up questions that will help you define your goals and plans, drawing you to careful consideration of important factors such as:

  • Creating concise mission and vision statements
  • Establishing goals, standards, attitude, and skills that reflect a successful practitioner
  • Anticipating financial needs
  • Defining family involvement
  • Shifting from employee to owner
  • Understanding potential stumbling blocks
  • Advancing your practice with a specialty
  • Deciding whether to buy a practice
  • Choosing a form of organization for your practice
  • Building client relationships
  • Keeping a focus on the future
  • And much more!
Introduction to the Second Edition 1(2)
Introduction to the First Edition 3(2)
Part I Why Start Your Own Practice?
5(22)
1 Making the Decision
7(6)
Control
8(1)
Financial Gain
8(2)
Lifestyle and Family Support
10(1)
Entrepreneurial Spirit
11(1)
Personal Growth
11(1)
Questions
12(1)
2 Creating Your Vision
13(6)
Freestyle Writing
13(1)
Concise Mission and Vision Statements
14(1)
Developing a Mission Statement
15(1)
Developing a Vision Statement
16(1)
Practical Uses
16(1)
Questions
17(2)
3 Profile of a Successful Sole Practitioner
19(8)
Academic and Professional Experience
19(1)
Well-Defined Goals and Standards
20(2)
Work Skills and Habits
22(1)
Communication Skills
23(1)
Positive Attitude and Professional Demeanor
24(1)
Questions
25(2)
Part II Early Decisions
27(40)
4 Critical Considerations
29(12)
Managing Time
29(4)
Anticipating Financial Needs
33(1)
Addressing Competition and Economic Determiners
34(1)
Initial Client Base
34(2)
Shifting From Employee to Owner
36(1)
Family Involvement
36(1)
Understanding Potential Stumbling Blocks
37(1)
Insufficient Client Base
37(1)
Partner Mismatch
38(1)
Practice Acquisition
38(1)
Questions
38(3)
5 Generalist or Specialist?
41(8)
The Changing Accounting Field
41(2)
Beginning as a Generalist
43(1)
Advancing Your Practice With a Specialty
44(1)
Industry or Service Specialty?
45(1)
Defining Your Target Market
46(1)
Questions
47(2)
6 To Buy or Not to Buy?
49(10)
Advantages of Buying a Practice
49(2)
Matching Considerations
51(1)
Risks in Buying a Practice
52(1)
Risk Number One: Employees
52(1)
Risk Number Two: Client List Weighted Toward One Major Client
53(1)
Risk Number Three: Buyer Apathy
53(1)
Finding a Practice to Buy
54(1)
Striking the Deal
54(2)
Facilitating the Transition Between Seller and Buyer
56(1)
Maintaining Objectivity
57(1)
Questions
57(2)
7 Which Form of Organization for Your Practice?
59(8)
Sole Proprietorship
59(1)
Partnership
60(1)
Loose Association (Office-Sharing Arrangement)
61(1)
LLCs, LLPs, and Professional Corporations
62(2)
Practice Continuation Agreements
64(1)
Questions
65(2)
Part III Setting Up a Practice
67(34)
8 Choosing an Office Location
69(10)
Locating to Serve Your Target Market
70(1)
Working From Your Home
71(2)
Executive Suite Rental
73(2)
Renting Individual Office Space
75(1)
Determining the Amount of Space Needed
75(1)
Defining the Necessary Amenities
76(1)
Determining How Much to Pay
76(1)
Questions
77(2)
9 Financing Your Business
79(10)
Developing a Business Plan
80(1)
Forecasting Your Financial Needs
81(1)
Revenue Goals
81(1)
Estimating Initial Key Costs
82(2)
Living Expenses
84(1)
Borrowing Money From Conventional Sources
85(1)
Borrowing Money From Unconventional Sources
86(2)
Postponing Going Solo
88(1)
Questions
88(1)
10 Operational Issues
89(12)
Measuring Important Results
90(2)
Staffing Your Practice
92(2)
Furnishing and Equipping Your Office
94(1)
Using Technology to Your Advantage
95(1)
Developing Personnel Policies
96(1)
Anticipating Quality Control Needs
97(1)
Establishing Good Life/Work Balance Habits
97(2)
Questions
99(2)
Part IV Practice Development and Client Management
101(46)
11 Building Your Practice
103(12)
Marketing
104(1)
Converting Clients From Your Previous Firm
104(1)
Website Promotion
105(1)
Social Networking
105(1)
Traditional Networking
106(1)
Capturing Referrals
107(1)
Direct Mail
107(1)
Telephone Marketing
108(1)
E-mail Marketing
108(1)
Writing and Speaking
109(1)
Publications
109(1)
Seminars
109(1)
Sales
110(4)
Questions
114(1)
12 Building and Nurturing Client Relationships
115(16)
Engagement Letters
116(1)
Pricing Services Properly
117(1)
Difficult or Undesirable Clients
118(2)
Handling Concerns About Scope of Services
120(1)
Managing Clients When You Make a Mistake
121(2)
Being Choosy About Clients
123(3)
Pricing, Billing, and Collections
126(1)
Making the Most of Client Meetings
126(3)
Generating Referrals Through Your Best Client Relationships
129(1)
Questions
130(1)
13 About the Price
131(10)
Creating Expectations
131(2)
Overcoming Fee Resistance
133(2)
Controlling Your Own Efficiency
135(2)
Client Circumstances Affect the Value of Your Service
137(1)
Deciding on the Specific Amounts
137(1)
Special Concessions to Start-Up Businesses
138(1)
Questions
139(2)
14 Getting Paid
141(6)
Require Upfront Payment
142(1)
Managing Accounts Receivable
143(2)
Questions
145(2)
Part V Anticipating the Future
147(10)
15 Staying Sharp---Nurturing Your Development
149(4)
Professional and Technical Reading
149(1)
Continuing Education
150(1)
Conferences, Meetings, and Seminars
150(1)
Professional Organizations
151(1)
Other Forms of Professional and Personal Expression
151(1)
Questions
152(1)
16 Been There, Done That---Advice From Successful CPAs
153(4)
Epilogue
157(2)
Appendix
A Engagement Letters
159(18)
B Sample Business Plan and Loan Proposal
177(12)
C FAST-PLUS Exercise
189(6)
D Client Evaluation Questionnaire
195(4)
E Lease Checklist
199(6)
F AICPA Resources for Sole Practitioners and Small Firms
205
Brennon Poe is a licensed CPA with nearly 20 years of professional experience and the author of The Accountants Flight Plan. An experienced intermediary with a singular focus on accounting practice brokerage, Brennon has a unique ability to help creatively integrate information to develop clear-focused plans. He helps clients implement these plans to achieve their most important goals. Brennon began his career in public accounting as an auditor with Ernst & Young before working for several years in auditing and tax preparation for the regional firm of Elliott, Davis & Company. Subsequently, Brennon became a shareholder in a privately held, family-owned business and a founding shareholder in a successful start-up manufacturing company. This breadth of experience with companies large and small has helped Brannon excel in efficiently and effectively facilitating hundreds of successful practice transitions. Brannon makes his home in Charleston, SC, with his wife and three children. Away from the office, he enjoys competitive racquetball, boating, and fishing.