El. knyga: Advertising in America: A Reference Handbook

Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether its billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, its almost impossible to escape someone trying to sell you something.This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture. A rich overview of the evolution and present state of advertising in America, as well as the multitude of connected issues, among them data collection, privacy, and consumerism.Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether its billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, its almost impossible to escape someone trying to sell you something.This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.Features tables, charts, and primary sources providing different contexts and vantage points from which to view the issueIncludes personal and scholarly perspectives on the advertising industry and its impact on America, good and badProfiles leading advertising professionals, agencies, and campaigns that have made their mark in the American consciousnessIdentifies and explains the building blocks of American advertising in all its many forms This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture.Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether its billboards on the side of the road, the algorithms governing your social media feed, television commercials, or stadiums branded with the names of corporate sponsors/owners, its almost impossible to escape someone trying to sell you something.This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it features carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.