An updated edition of the best-selling business handbook draws on interviews with dozens of marketing executives to identify the products and services that benefit most from consumer recommendations, how to effectively stimulate customer-to-customer selling, and the new opportunities available with MySpace, YouTube, blogs, and more. Original. 20,000 first printing.
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for todays online world
With two-thirds new material and scores of current examples from todays most successful companies,The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers,The Anatomy of Buzz Revisited shows how to:
* Generate genuine buzz both online and off.
* Encourage people to talk about your products and servicesand help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in todays era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisitedis essential for anyone who wants to get attention for a product, message, or idea in todays message-cluttered world.
