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El. knyga: Bare Bones of Advertising Print Design

3.45/5 (11 ratings by Goodreads)
  • Formatas: PDF+DRM
  • Išleidimo metai: 07-Oct-2004
  • Leidėjas: Rowman & Littlefield Publishers
  • Kalba: eng
  • ISBN-13: 9781461644118
Kitos knygos pagal šią temą:
  • Formatas: PDF+DRM
  • Išleidimo metai: 07-Oct-2004
  • Leidėjas: Rowman & Littlefield Publishers
  • Kalba: eng
  • ISBN-13: 9781461644118
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The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Recenzijos

Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book. * Quill and Scroll * Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. -- Fred Beard, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Introduction vii
Design and the Advertising Process
1(10)
The Main Ingredient to Great Design
11(8)
The Many Stages of Design
19(24)
The Page: Problems and Solutions
43(28)
Things to Know about Type
71(14)
Newspaper: What's the Big Design Deal?
85(14)
A Look at Each Component as a Design Element
99(16)
Putting the Pieces in Place
115(6)
Let's Give It a Try
121(6)
Magazine: What's the Big Design Deal?
127(10)
A Look at Each Component as a Design Element
137(20)
Putting the Pieces in Place
157(4)
Digital Prepress
161(6)
Let's Give It a Try
167(4)
Glossary 171(6)
Bibliography 177(2)
Index 179(2)
About the Author 181(2)
Credits 183
Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.