Buying and Selling Civil War Memory explores the ways in which Gilded Age manufacturers, advertisers, publishers, and others commercialized Civil War memory. Advertisers used images of the war to sell everything from cigarettes to sewing machines; an entire industry grew up around uniforms made for veterans rather than soldiers; publishing houses built subscription bases by tapping into wartime loyalties; while old and young alike found endless sources of entertainment that harkened back to the war.
Moving beyond the discussions of how Civil War memory shaped politics and race relations, the essays assembled by James Marten and Caroline E. Janney provide a new framework for examining the intersections of material culture, consumerism, and contested memory in the everyday lives of late nineteenth-century Americans.
Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans&; thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print, visual, and popular culture; finance; and the histories of education, of the book, and of capitalism in this period. This highly teachable volume presents an exciting intellectual fusion by bringing the subfield of memory studies into conversation with the literature on material culture.
The volume&;s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Smith Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff , Paul Ringel, Natalie Sweet, David K. Thomson, and Jonathan W. White.
Recenzijos
Assembling essays from seasoned scholars and early career historians alike, this well-conceived volume demonstrates the yet untapped potential of memory studies to reveal new insights about the Civil Wars long shadow. Borrowing approaches from material culture studies and histories of consumer culture, Buying & Selling Civil War Memory reveals how the war, in ways big and small, continued to annex ordinary lives at century's end. -- Brian Matthew Jordan * The Civil War Monitor * This intriguing volume reveals how the words and images of war became a 'common currency' that shaped advertising campaigns, imparted new meaning to mundane objects, and shaped the professionalization of marketing and business during an era of unprecedented economic growth. -- Matthew E. Stanley * The Journal of Southern History * Individually, the books fifteen chapters are interesting and make important points about how we remember our national bloodletting. Taken together, though, they simultaneously illuminate how the war really did engross virtually every facet of American life for decades after Appomattox. -- Matthew Christopher Hulbert * The North Carolina Historical Review * Buying and Selling Civil War Memory represents an important contribution to the literature by showing how Americans filtered Civil War memory through consumer culture. The essays in this volume prompt readers to think more about the mediums through which Americans received stories about the conflict...Overall, the books entertaining and thought-provoking stories make it an excellent choice for undergraduate or graduate classrooms. -- Joshua Lee Waddell * H-Net Reviews *
Daugiau informacijos
What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War?
| Acknowledgments |
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xii | |
| Introduction |
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1 | (10) |
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Section 1 All True Soldiers: Defining Veteranhood |
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11 | (98) |
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A Simple Business Speculation: The Selling of a Civil War Prison |
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13 | (18) |
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Buying and Selling Health and Manhood: Civil War Veterans and Opiate Addiction "Cures" |
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31 | (17) |
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Premium Veteranhood: Union Veterans and Manhood in Post-Civil War America, 1879-1900 |
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48 | (15) |
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"Let Every Comrade Lend Us a Hand": George E. Lemon and the National Tribune |
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63 | (15) |
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Outfitting the Lost Cause: The Re-creation of Southern Identity through Confederate Veterans' Uniforms, 1865 to the 1920s |
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78 | (16) |
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"A Book That We Want to Hand Down to Posterity": Social Memory by Subscription in the Military Annals of Tennessee |
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94 | (15) |
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Section 2 Attention Company: Marketing And Advertising |
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109 | (66) |
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"American Originals": The Monitor n\d Merrimack as Marketing Machines |
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111 | (17) |
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"Let Us Have Peace": Commercial Representations of Reunion and Reconciliadon after the U.S. Civil War |
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128 | (15) |
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Marketing the "Great Hero": Duke Cigarette's Short Histories of Civil War Generals' Lives |
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143 | (15) |
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"The National Debt May Be a National Blessing": Debt as an Instrument of Character in the Civil War Era |
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158 | (17) |
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Section 3 Coming To Tell The Tale: Imagining The War |
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175 | (2) |
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Marketing the Dead: The Civil War in 3-d and 2-d |
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177 | (15) |
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Big Ideas in a Little Box: Nation Building in Milton Bradley's Myriopticon |
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192 | (16) |
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Margaret Fairgrieve Milanick |
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"A Victorious Union": Oliver Optic Sells the Civil War to Northern Youths, 1863-1898 |
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208 | (15) |
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Vigorous Men with Something to Say: Civil War Lecturers in Gilded Age America |
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223 | (15) |
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A New and Unique Show: The Rise and Fall of Civil War Cycloramas |
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238 | (19) |
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| Epilogue |
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257 | (2) |
| Contributors |
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259 | (4) |
| Index |
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263 | |
JAMES MARTEN is professor of history at Marquette University. He is the author, editor, or coeditor of several books, including Americas Corporal: James Tanner in War and Peace (Georgia); Sing Not War: The Lives of Union and Confederate Veterans in Gilded Age America; Civil War America: Voices from the Home Front; and The Childrens Civil War. CAROLINE E. JANNEY is John L. Nau III Professor in the History of the American Civil War and director of the Nau Center for Civil War History at the University of Virginia. She is the author of Burying the Dead but Not the Past: Ladies Memorial Associations and the Lost Cause; Remembering the Civil War: Reunion and the Limits of Reconciliation; Petersburg to Appomattox: The End of the War in Virginia; and Ends of War: The Unfinished Fight of Lees Army after Appomattox. Amanda Brickell Bellows is a lecturer at the New School. A 2016 PhD from the University of North Carolina Chapel Hill, she published her first book, American Slavery and Russian Serfdom in the Post-Emancipation Imagination in 2020. She specializes in nineteenth-century U.S. history in comparative and transnational perspective. CAROLINE E. JANNEY is John L. Nau III Professor in the History of the American Civil War and director of the Nau Center for Civil War History at the University of Virginia. She is the author of Burying the Dead but Not the Past: Ladies Memorial Associations and the Lost Cause; Remembering the Civil War: Reunion and the Limits of Reconciliation; Petersburg to Appomattox: The End of the War in Virginia; and Ends of War: The Unfinished Fight of Lees Army after Appomattox. JAMES MARTEN is professor of history at Marquette University. He is the author, editor, or coeditor of several books, including Americas Corporal: James Tanner in War and Peace (Georgia); Sing Not War: The Lives of Union and Confederate Veterans in Gilded Age America; Civil War America: Voices from the Home Front; and The Childrens Civil War. JONATHAN W. WHITE is professor of American studies at Christopher Newport University. He is the author or editor of sixteen books, including Midnight in America: Darkness, Sleep and Dreams during the Civil War; Emancipation, the Union Army, and the Reelection of Abraham Lincoln; and A House Built by Slaves: African American Visitors to the Lincoln White House.
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