Serija: Hagley Perspectives on Business and Culture
(Išleidimo metai: 03-Jun-2025, EPUB+DRM, Leidėjas: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Daugiau...
Serija: Hagley Perspectives on Business and Culture
(Išleidimo metai: 03-Jun-2025, PDF+DRM, Leidėjas: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Daugiau...
(Išleidimo metai: 31-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320686)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
(Išleidimo metai: 31-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320624)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Daugiau...
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Daugiau...
(Išleidimo metai: 25-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040332023)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Daugiau...
(Išleidimo metai: 25-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040332047)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328613)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328583)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
(Išleidimo metai: 18-Mar-2025, PDF+DRM, Leidėjas: MIT Press Ltd, ISBN-13: 9780262382205)
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a...Daugiau...
Serija: Routledge Research in Employment Relations
(Išleidimo metai: 18-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis, ISBN-13: 9781040332993)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Daugiau...
Serija: Routledge Research in Employment Relations
(Išleidimo metai: 18-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis, ISBN-13: 9781040332931)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Daugiau...
(Išleidimo metai: 17-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040312186)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Daugiau...
(Išleidimo metai: 17-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040312162)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Daugiau...
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Daugiau...
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Daugiau...
Franēois Goxe, Sophie Nivoix, Michaėl Viegas-Pires
Serija: Routledge Frontiers in the Development of International Business, Management and Marketing
(Išleidimo metai: 11-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040329382)
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environm...Daugiau...
