(Išleidimo metai: 30-Sep-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040148563)
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term "e;corporate cancel culture,"...Daugiau...
(Išleidimo metai: 30-Sep-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040148549)
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term "e;corporate cancel culture,"...Daugiau...
(Išleidimo metai: 04-May-2012, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781136342219)
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Busines...Daugiau...
(Išleidimo metai: 04-May-2012, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781136342226)
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Busines...Daugiau...
